How Incorporating a Donor Management System Can Streamline Fundraising

How Incorporating a Donor Management System Can Streamline Fundraising

IRANIAN-AMERICAN COMMUNITY CENTER

2019
Founding Year
2
Staff Members
$200,000
Raised Annually

“We serve the entire Iranian-American community in the D.C. area, and needed a way to manage our donor data and easily communicate with our members. We’d been using multiple systems, which was complicated and didn’t allow us to move quickly and nimbly. Network for Good’s donor management system helped us pull all of our information together in one place.”

– Bita Golshan Lotfi, Board Member

About the Organization

The Washington, D.C. area is home to an estimated 85,000 vibrant Iranian-Americans who form a community spanning generations, ethnic groups, and religions. The Iranian-American Community Center (IACC) was formed to strengthen the community and cater to this diverse makeup of Iranian Americans through educational activities, cultural events, and community services. Since 2010, the IACC has hosted over 3,000 visitors and held over 300 events; ranging from yoga to poetry nights to children’s classes.

THE SITUATION

The Iranian-American Community Center (IACC) raises an annual fundraising total of over $200,000, primarily through individual gifts. For eight years, they used multiple systems to record donations, track event RSVPs, and send email blasts and direct mail. Board members used personal email accounts to correspond with donors. It was neither sustainable nor logical. Board member Bita Golshan Lotfi knew there was a better way. A high-end donor management system proved overly complex. With their big annual fundraising event around the corner, IACC consolidated their systems with Network for Good’s an all-in-one donor management system.

“This is a lot of money we were dealing with and you can’t use Google Docs for everything. I wanted a nice, organized system where we could manage and track everyone.”

THE SOLUTION

IACC signed up with Network for Good in January 2018. In two short months, they created multiple campaigns and have plans for more. The donor management system is being used primarily by three people in the organization on a regular basis, and has helped them streamline their multiple systems into one, cutting back on the time and effort required to do the necessary administrative work. Which frees them up to fundraise!

THE RESULTS

Streamlined Data

Now all interaction with donors is tracked in one location. Since the system automatically updates, Bita can stay current on what campaigns have gone out, what donations have come in, and when acknowledgments have been sent. Now anyone on the IACC team can see recent gifts and quickly go to an email acknowledgment template, edit it, and send it off. They can also track who opens those or not, so they know how to follow up. Even sending annual tax forms has become streamlined and automatic.

“It’s so nice to go to our dashboard and see what’s going on, what people have done, and what things people need to do. That’s the best part about it.”

Stronger Campaigns

The quality and quantity of IACC’s campaigns have improved since incorporating Network for Good’s donor management system. Tracking each interaction with donors has given IACC the ability to create deeper relationships. Everything from individual campaigns to their annual fundraising event has seen a boost. These easy-to-create, agile campaigns are freeing the organization up to pursue grant applications on top of their individual fundraising, which will help strengthen the community the IACC serves.

“As a community center we do a lot of outreach and events. We need to be able to reach out quickly and properly to our community. Since switching to Network for Good, we’ve already created multiple campaigns and plan to do more.”

Knowledge Base

Having access to tutorials and other resources at her fingertips has improved Bita’s skill at executing campaigns, tracking results, and fundraising. Even those on the team who aren’t as tech savvy as Bita have started using the system, and grow more and more comfortable every day. Due to the intuitive system and Network for Good’s accessible customer support, IACC sent over a dozen emails to donors in their first two months, and started tracking pledges in the system.

“The Knowledge Base has been very helpful; particularly the video tutorials. I’ve watched videos on how to create campaigns and how to use the dashboard. Customer support even sent me a personal video to walk me through instructions.”

“In fundraising, time is money. Being able to quickly incorporate a donor management system into your work allows you to spend time on what’s truly important—meeting and cultivating your donors. Network for Good’s intuitive software, accessible customer support, and online training and resources will have you managing fundraising campaigns in no time!”

Organized, accessible donor information improves engagement, deepens relationships, and increases fundraising results. Contact us today to learn how we can help you achieve your goals.

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