How a Fundraising Coach Solves Problems


Staff member in fundraising
Founding year

“Knowing that I have a coach there helps me stay on track. As a person with a ton of varying responsibilities, the accountability piece was absolutely necessary.”

-Amy Kelley, NTFRC Executive Director

About the Organization

North Tahoe Family Resource Center (NTFRC) is a California-based nonprofit that links individuals and  families with services and programs to meet their needs and become self-sufficient. Since 2001, the nonprofit has helped more than 1,200 community members each year.


Like many small nonprofits, NTFRC’s executive director is solely responsible for fundraising. Developing and executing an effective fundraising strategy is challenging with only one person at the helm.


Amy Kelley, NTFRC’s executive director, started working with a Network for Good Fundraising Coach to help her prioritize and implement new ideas to increase giving alongside her Network for Good fundraising software. According to Amy, having a coach helped her remain accountable for fundraising when she faced other urgent tasks.


Editing Appeals:

Amy also used her coach, Ayda, as an extra set of eyes for NTFRC’s year-end appeal letter. As a one-person fundraising team, that help was invaluable:

“I am writing things for the organization all day and there is never another person available for proofing and feedback. And, not only for editing, but also for advice about content that I put in the letter. With Ayda’s help, I used language in our appeal that was more donor-centric rather than nonprofit-centric. Her expertise in what donors want to read was extremely helpful.”

Enhancing Events:

In addition to her editing assistance, Ayda also helped Amy make a fundraising event more successful. At Ayda’s recommendation, Amy developed pledge cards to have out during NTFRC’s annual cocktail party. This tactic was implemented to encourage potential donors to make a commitment at the event:

“Ayda created all of the content for the pledge card. I had our graphic designer apply our branding. Thanks to her help we got about a dozen meaningful pledges that we would not have received otherwise!”

Setting Regular Meetings:

The most successful Network for Good customers schedules recurring meetings with their fundraising coaches. Amy too saw the benefit of having recurring meetings with her coach:

“Having that pending meeting come up on my calendar reminded me to review what I said I was going to do on our last call so I was prepared for my session which helped me to me to prioritize fundraising.”

Executive directors know that fundraising is important, but when the responsibility falls on their shoulders to plan and execute, fundraising can be a challenge. Having a Network for Good Personal Fundraising Coach in addition to fundraising software helps make sure the plan is achievable and the work gets done to help nonprofits grow their individual fundraising programs.

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