How a Donor Management System Organizes Small Nonprofits

MIDDLEBURG HUMANE FOUNDATION

25
Staff members
1994
Founding year

“To be able to pull up someone’s name with all their data in front of me and see what they are opening and clicking on is a tremendous help.”

– Melanie Burch, MHF Director of Development

THE PROBLEM

Like many rural nonprofits, Middleburg Humane Foundation (MHF) steered most of its limited resources directly into its mission. The need for a donor management system became imperative when deciding to take their nonprofit to the next level with the launch of a capital campaign for a new facility.

THE SOLUTION

Melanie Burch, MHF’s director of development, used the Network for Good Donor Management System to help her organize their myriad spreadsheets and handwritten notes. According to Melanie, being able to target specific people based on their interests and preferred channels has drastically improved engagement and giving.

THE RESULTS

Tracking Donors:

Once Melanie’s team at MHF migrated all their data into the system, they were able to see exactly who was donating or involved in some way. Now they can target a broader range of potential donors:

“Once our data was loaded into the system, it allowed us to communicate with our diverse audience groups in unique ways.”

Exceeding Goals:

Segmenting donors in our Network for Good donor management system was the engine behind making our year-end campaigns more successful. In addition to seeing a fundraising boost, Melanie discovered how the system makes working with her board more effective:

“We’ve had the system in place for about a year and beat our holiday giving goal by $12K!”

“I’m asked by the board on a regular basis to retrieve bits of information. Having the info in one place has been a real life-saver.”

Boosting Engagement:

The most successful Network for Good customers regularly engage their constituents with targeted messaging that works on any device. Melanie appreciates how easy it is to create and send professional looking emails:

“The email templates are great. We struggled in the past with sending out PDFs, but since utilizing Network for Good’s solution, having more options for laying out emails has been tremendously helpful, and makes my job easier.”

Donor management doesn’t have to be hard. Middleburg Humane Foundation makes smarter fundraising decisions with easy-to-use technology built for small and growing nonprofits. If you’re interested in learning how you can enhance your donor experience and exceed your fundraising goals, contact us.

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