Pistarckle Theater – Donor Relationship Strategy

Taking Their Donor Relationship Strategy to the Next Level

Raised After First Email Send
Full-Time Staff

“I like that Network for Good has a background of working with nonprofits and online giving.”

Kitty Edwards
Marketing Director

About the Organization

  • Four full-time staff members
  • $350,000 annual operating budget
  • 20% of budget comes from
    corporate & individual gifts
  • Uses Network for Good’s
    donor management system
    and donation pages.


Pistarckle Theater is one of the only professional theaters in the U.S. Virgin Islands. They have been inspiring arts lovers in St. Thomas for 25 years. In addition to the six mainstage productions that take place in their 140-seat black box theater, Pistarckle also organized after-school arts programs and summer theater camps for children and teens.


Pistarckle needed a better way to build relationships with donors and supporters. Kitty Edwards, Pistarckle’s Marketing Director, said that they had many spreadsheets filled with donor data but knew that more efficient options were available.

“We were in a mess. There were hundreds of spreadsheets with ridiculous amounts of duplicate data and years of thank you letters showing evidence of donations that were never entered (or were they?!)”


While Kitty was on the hunt for new software, she got a demo of Network for Good’s donor management system and was impressed with how the system looked and how attractive the donations pages were.

“My first impression was how attractive the donation page was. I could easily link to it from my website that we manage in-house. It was easy as can be.”


After getting acquainted with the system and entering information for donors Kitty talks with frequently, she set up an email appeal to raise money for their Musical Theatre Summer Camp Scholarship Program.

“I was transitioning from MailChimp so I was a little skeptical on the email blast, but it was great! After a little bit of a learning curve, the email went out. Between donations made through our Network for Good donation page and checks sent to us because of the email, we raised almost $10,000 for the program!”


“As we get more data in, I am really excited to have more personalized communications with our patrons…”

Kitty understands that fundraising is all about relationships. That’s why her next step is gathering more information about unique donors so that she can find the best ways to engage with them.

”As more donations come in and we are able to enter information about everyone, I am going to send birthday messages, thank you letters, and updates coordinated to patrons’ past activities.”


Because Network for Good’s donor management system has built-in reports and an automatically generated fundraising dashboard, Kitty can quickly show fundraising success to Pistarckle’s leadership. Keeping information updated in one location also saves the whole organization from having some major data headaches.

”Whether it’s talking to patrons and encouraging more donations (and more frequent donations!), keeping information up to date between departments, and getting good data to the board, I think Network for Good is going to really grow this.”

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