Facebook's Giving Tuesday Match Campaign

Facebook is partnering with the Bill & Melinda Gates Foundation again this year for a match campaign on #GivingTuesday, November 28, 2017 for donations made through Facebook Fundraisers. Network for Good will provide disbursement services for:


  1. All matching funds
  2. Facebook donations to nonprofit organizations that are not using Facebook payments.

Q: Do I need to sign up for anything to fundraise on Facebook and participate in the GivingTuesday campaign?
A: NO, You don’t need to sign up for anything. As long as a Facebook user can find your nonprofit on Facebook to start a fundraiser, you’ll be able to receive donations. These are the following options for donating on Facebook:

If you can’t find your nonprofit through any of these channels, then you should contact facebook through this form. Below are some reasons why your nonprofit may not be searchable on Facebook:

  • You are not a public 501c3.
  • You are not in good standing with the IRS.
  • You have opted out of online giving on Guidestar. If you want to receive donations, please opt back in by following the steps in this GuideStar post
  • You have applied for Facebook payments and are undergoing the vetting process. During the charity vetting process, your charity will not be available to be searched, which is to prevent the payouts going to 2 different places. Once Risk Management completes its review of your organization, you will be added back to the list of charities to be found in the search feature. Because this charity is currently being reviewed by Risk Management, our system will prevent any new fundraisers from being created.

Q: What is being matched on Giving Tuesday?
A: Up to $2 million in donations to U.S. public 501(c)3s will be matched. Each nonprofit can get up to a $50K match and each fundraiser or donate button can get up to a $1K match, as long as matching funds are available. Facebook will also waive the transaction fees for donations and matching funds on #GivingTuesday 11/28/2017. The fee waiver will continue for every donation made to an nonprofit organization on #GivingTuesday even after matching funds are depleted. Note: Giving Tuesday matching and fee waiving do not apply to personal cause fundraisers.

Q: How can I get a donation on Facebook matched?
A: For a donation on Facebook to be matched, it must meet the following criteria:

  • The donation must be be made through a fundraiser for a nonprofit, a donate button on a post, a donate button on a Page or a donate button on a live video. Donations that are made anonymously will also qualify for the match.
  • The donation must be made to an eligible U.S. nonprofit on Facebook after 8:00am EST on November 28, 2017. For fundraisers and donate buttons set up before Giving Tuesday, only the donations received on Giving Tuesday during the specified times qualify for the match and fee waiver.
  • The donation must be made before the total match limit is reached. For all U.S. nonprofits, the match limit is $2 million.
  • The donation must be made before the fundraiser or nonprofit match limit has been reached. For U.S. nonprofits, the match limit is $50,000 per nonprofit and $1000 per fundraiser or donate button.

Q. When does the match start and end?
A. The match begins at 8AM EST (5AM PST) and will run until it is out.

Q. When does the fee waive start and end?
A. Facebook will waive fees for donations to nonprofits for the entire day (11/28), regardless of when the match runs out. The fee waive will run 12AM EST to 11:59PM Hawaii UTC

Q: How will Facebook communicate eligibility for matching funds?
A: Facebook plans to have in-product messaging indicating eligibility to users who create a fundraiser, to feature participating fundraisers in the fundraising hub, and to highlight when the matching funds are available in users’ newsfeeds.

Q: How will I know that my Fundraiser or nonprofit organization received a Giving Tuesday match?
A: These are the ways nonprofits and fundraiser creators will know that Giving Tuesday matching funds will be received:

  • Fundraiser creators will see a banner on their fundraiser page after #GivingTuesday indicating the amount they received in matched funds.
  • All nonprofits that are registered with Facebook Payments will receive an email from Facebook.
  • Nonprofits that are registered with Facebook Payments will see a banner in their Donation Settings. To get to a nonprofit’s Donation Settings, click Settings in the top right of its Facebook Page and then select Donations in the right menu.
  • Nonprofits that are not registered with Facebook Payments can contact Facebook through this [www.facebook.com/help/contact/fbdonations] to see if they raised any funds or qualified for any matching funds. Due to the large amount of requests, it may take us 3 days to respond.

Q. When will matching funds be disbursed to nonprofit organizations?
A. At the end of December, Facebook will provide a batch file of matching funds instructing Network for Good where to disburse them. Network for Good will disburse funds on 1/15/2018, so most nonprofits should receive their funds by end of January 2018.

Q: How can nonprofits thank their donors and see their donation history?

  • U.S.-based nonprofits connected to Facebook Payments will be able to see their donation records through their Publishing Tools. For more information, please access: https://www.facebook.com/help/1787615158233986
  • U.S.-based nonprofits that receive Facebook donations through Network for Good’s Donor Advised Fund will be able to see donation transaction and match amounts in the check that is sent to them or by logging into their free Network for Good account. For more questions, please go to www.networkforgood.com/check. Please note that nonprofits will not be able to see any donor’s personal information due to Facebook’s a href=”https://www.facebook.com/policy.php”>privacy policy. If nonprofits would like to see donor information for future donations, please sign up for Facebook Payments.

Q: What Facebook resources are available if I need to find information about the match campaign?
A: Facebook has a #GivingTuesday microsite. For more general questions around Facebook payments and donations, please see Facebook’s Help Center. For questions around Facebook’s giving tools, please visit nonprofits.fb.com. If you are a donor or nonprofit with any questions your Facebook donations, please reach out to Facebook here.

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