The power of social media, combined with the ease of online giving, has contributed to the rise in popularity of peer-to-peer giving—one of the best ways for a nonprofit to fundraise. It’s an effective strategy, because people are more likely to give to organizations that their friends support. Peer-to-peer sharing… Read More

Mobile fundraising is a valuable tool that nonprofits can use to improve the performance of campaigns of all types. A mobile giving initiative can include mobile-focused strategies such as text-to-give, and also incorporate mobile tactics into broader campaigns that feature direct mail and other more traditional elemen… Read More

If you’re new to mobile giving but are convinced it could benefit your organization and boost your fundraising campaign results, you may want to integrate one of the various types of mobile giving into your campaigns. There are four main categories of mobile giving, which provide convenience to your donors and opport… Read More

This 4th of July, the country will be full of festivities ranging from fireworks, parades and concerts to gatherings of family and friends around barbecues or at the beach. Hopefully, you’ve successfully made your way through the traffic and are enjoying the holiday. In honor of Independence Day, we thought a loo… Read More

Today, 25% of donors complete their donations on mobile devices, while 37% of Millennials report using a smartphone to give. Moreover, when you look at the increase in mobile giving year over year, this trend’s growth is astounding. In 2015, mobile giving made up 14% of donations. In 2014, the percentage was only 9%.… Read More

There’s no denying it. Social media is the fastest-growing phenomenon of the modern age. It even has its own day of celebration—and it’s tomorrow! That’s right. In 2010, Mashable launched Social Media Day to celebrate and recognize the power and connectivity of social media. This year we’re sharin… Read More