The Nonprofit Marketing Blog

We’ve seen it time and again. The most reliable, successful way to boost your fundraising results is through donor engagement. An engaged donor is a happy—and giving—donor. So, what’s the secret to engagement? Is it magic? A spell, maybe? It’s simple, really. The most effective way to build and strengthen you… Read More

Your donor thank you message is an important step in engaging with your donors. Finding the right balance of formality and personality can be the difference between a one-time donor and a life-long donor. From thank you letters to emails to personal phone calls, how you express your thanks says a lot about your organi… Read More

Father’s Day is upon us this weekend. As we celebrate dad, I’ve been thinking about advice our fathers pass on to us throughout our lives. How fathers have a way of making us feel prepared, informed, and safe. Something about dad also makes me think of lists and the gratifying feeling of checking things off.… Read More

The power of social media combined with the ease of online giving has contributed to the rise in popularity of peer-to-peer fundraising in recent years. These initiatives help nonprofits raise more money by amplifying your message through peer-driven campaigns. How often have your supporters asked what they can do to h… Read More

According to M+R’s Benchmarks Study for 2018, monthly giving revenue increased by 40 percent. A monthly, or recurring, gifts program builds a community of loyal, engaged donors; while simultaneously providing the regular income you can depend on. Recurring gifts are also the best prevention against lapsed donors. Som… Read More

Major donors need to be cultivated one at a time. A major gifts program takes time and commitment. The reality is that a small number of donors have the potential to make up a large part of your overall giving total. Reaching out to this group of donors will pay off. Cultivating relationships with major… Read More