What’s a good balance of impact stories and fundraising appeals in our email strategy? I’m not sure how to balance the mix of asking for money and talking about what we’re doing. We’re currently sending direct mail appeals but don’t really have an email plan. My preferred balance is listed below. I recommend … Read More

Our community foundation is hosting its first local giving day in May. How do I leverage this opportunity to raise awareness for my nonprofit’s mission? Let’s face it – local Giving Days are the best idea to help nonprofits since the Ice Bucket Challenge. Who doesn’t like a 24-hour party where your no… Read More

We want to get back to basics and remind you why people convert from supporters (or even skeptics) to donors.… Read More

What resources do you have on measuring impact and/or program evaluation? Great question! In the last decade, the ability of nonprofits to measure impact and communicate it regularly and effectively has shifted from a “neat idea” to an “absolute must.” Unfortunately, impact measurement is all too often overlook… Read More

Can you help us out with our donor messaging (story-telling and/or branding strategy)? We are well along our way to our crowdfunding campaign preparations. Although at this point, we are not 100% confident enough to launch with our current messaging strategy (which we think might need more of a storytelling component).… Read More

Overwhelmed at the prospect of writing your nonprofit annual report? Relax! Follow these five basic steps and you’ll be on your way to creating an annual report that impresses your donors and supporters. How to Write an Annual Report in 5 Easy Steps 1. Define Your Accomplishments: What difference did you make? W… Read More