The Nonprofit Marketing Blog

14 Easy Ways to Grow Your Email List

Creating great content is only the first half of the battle for a successful email outreach strategy — you also need a list of people to receive and read it.

How do you build your list? Put the tools and marketing channels you’re already using to work for you to successfully build a solid list over time.

How to Grow Your Email List


Photo source: Big Stock Photo



Here are 14 of our favorite ways to keep your email list growing:

On Your Website

  • Put your sign-up form in your website template, so it appears on every single page.
  • Offer special downloads, like how-to guides. When they sign-up for the download, give them the opportunity to also sign up for your e-newsletter (see how Network for Good does it here).
  • Sponsor a fun contest or drawing, and be clear that when people enter, they will also be signed up to receive your e-newsletter.
  • Create a sign-up form with multiple topics, then let people segment themselves based on which topics they care about.

In Your Email Messages

  • Offer great content! Nothing will build your list faster.
  • Encourage supporters to update their email addresses themselves (if your system allows it – Constant Contact does).
  • Ask readers to forward your e-newsletter to friends or share with their social networks and be sure to include a link to your sign-up form in each edition so those friends can sign-up directly.
  • Respect all opt-outs. It’s better to lose a subscriber than to have that person tag you as a spammer!
  • Put a link to your sign-up form in your personal email signature as well.

Face to Face

  • Audit all of your paper forms and make sure you are asking for an email address anywhere you would ask for a phone number or mailing address.
  • When people register for your events, invite them to receive your e-newsletter, too.
  • Include a newsletter sign-up form at your reception desk.
  • Collect business cards when you make presentations.
  • Get in the habit of regularly entering those hand-collected addresses into your system so you can invite them to receive your e-newsletter.

Kivi Leroux Miller is president of Nonprofit Marketing and author of The Nonprofit Email Marketing Guide.

We’re helping small nonprofits raise more this year.

Learn More

Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

Read More

Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.