The Nonprofit Marketing Blog

14 Easy Ways to Grow Your Email List

Creating great content is only the first half of the battle for a successful email outreach strategy — you also need a list of people to receive and read it.

How do you build your list? Put the tools and marketing channels you’re already using to work for you to successfully build a solid list over time.

How to Grow Your Email List

 

Photo source: Big Stock Photo

 

 

Here are 14 of our favorite ways to keep your email list growing:

On Your Website

  • Put your sign-up form in your website template, so it appears on every single page.
  • Offer special downloads, like how-to guides. When they sign-up for the download, give them the opportunity to also sign up for your e-newsletter (see how Network for Good does it here).
  • Sponsor a fun contest or drawing, and be clear that when people enter, they will also be signed up to receive your e-newsletter.
  • Create a sign-up form with multiple topics, then let people segment themselves based on which topics they care about.

In Your Email Messages

  • Offer great content! Nothing will build your list faster.
  • Encourage supporters to update their email addresses themselves (if your system allows it – Constant Contact does).
  • Ask readers to forward your e-newsletter to friends or share with their social networks and be sure to include a link to your sign-up form in each edition so those friends can sign-up directly.
  • Respect all opt-outs. It’s better to lose a subscriber than to have that person tag you as a spammer!
  • Put a link to your sign-up form in your personal email signature as well.

Face to Face

  • Audit all of your paper forms and make sure you are asking for an email address anywhere you would ask for a phone number or mailing address.
  • When people register for your events, invite them to receive your e-newsletter, too.
  • Include a newsletter sign-up form at your reception desk.
  • Collect business cards when you make presentations.
  • Get in the habit of regularly entering those hand-collected addresses into your system so you can invite them to receive your e-newsletter.

Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and author of The Nonprofit Email Marketing Guide.

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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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