The Nonprofit Marketing Blog

3 Things You Need Now for a Successful Giving Season

The next 120 days are going to be the busiest of the year–and the most important for nonprofit fundraisers. Now is the time to start laying the groundwork so you can crush your goals and land in the black by December 31st. Your organization’s fundraising strategy will be as unique as your mission, donors, and resources, but there are three absolute building blocks of any successful giving season:

Your Plan

The best way to make the most of the next few months is to have a plan. Your fundraising plan is the single tool you can use to align time, resources, and people to reach goals. Not sure how to start? Download your free copy of the 120-Day Fundraising Plan for Small Nonprofits. This free guide covers everything you’ll need to focus on the best bets for your organization through the end of the year.

Your Tools

Once your plan is in place, you’ll need the right fundraising tools to get more out of your efforts–and help save you time and money. Fundraising software that’s created for small nonprofits will help you work smarter, not harder, during a season where you’ll have no time to spare.

  • A single, accurate repository of all of your fundraising data will help you make better decisions and create efficiency in your fundraising this year. This means having an easy-to-use donor management system in place that’s ready to take on an influx of new donors. When you have clean data in an accessible and organized system, you’ll be able to send more effective communications and boost donor retention this season.
  • Make sure your online donation process is easy, clear, and user-friendly. Custom donation pages complement the messaging from your campaign, increasing donations and creating a positive giving experience from any device.
  • Give your board members and volunteers the tools that make it easy to fundraise on your behalf with a targeted peer-to-peer campaign.

Your Team

This one is a little more challenging, especially when you’re short on time and staff. In an ideal world, you’d have:

  • An expert fundraiser to strategize, analyze, and coach.
  • A manager to handle the calendar and communications.
  • An assistant for data management and reporting.

For most small nonprofits, these all fall to a staff of one, or a “Chief Everything Officer”, so it’s likely you need some extra help with this—but what if there’s no budget for it? How can you get the expert fundraising help you need without hiring more staff?

We know that you need more than tools to get the job done—you need expert fundraising help. Learn how you can get the help you need at a cost you can afford with Network for Good’s virtual fundraising teams, which complement our new suite of next-in-class fundraising software.

Raise More This Year with Easy-to-Use Fundraising Software that Gets Results

Learn More

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About This Blog

Linda Lombardi
Content Manager

We’re here to help you win hearts and minds—and donations.

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Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

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