The Nonprofit Marketing Blog

3 Ways to Stay Ahead of Giving Trends

3 Ways to Stay Ahead of Giving Trends

Every year, Giving USA releases a report on philanthropy and giving in the United States. The annual report, released on June 18, 2019, gives comprehensive highlights on charitable giving trends in the United States. Due in part to the tax law change or volatile December 2018 market, overall giving is down 1.7%. On the individual giving side, it has also dropped by 3.4%. So what does this mean for your nonprofit? Now is the time to re-evaluate your strategy to better engage your donors so you are more stable for the future. Follow these three steps to stay ahead of the decreasing giving trends.

1) Know Where You Have Been

The number one thing to do is to dig in and analyze past performance. Understanding how you have fared will help you understand where you want to go and set goals to get you there.

  • How was this past fiscal year?
  • Did you reach your goals?
  • Did you see increases in average gift?
  • Did you see increases in retention rate?
  • Did you see increases in the number of donors?

Once you’ve answered these questions – it’s time to act! Perhaps try A/B testing to experiment with new strategies to increase giving for your organization.

2) Know What You Are Good At

  • When fundraising, what is your BEST practice or trait?
  • What is the BEST fundraising activity that your organization does each year?

Is it thanking your donors? Is it organizing events? Is it staying mission-focused?

Think about which fundraising practices you feel is your, and your organization’s, best skill. Do an internal audit to evaluate what your most successful fundraising practice is. The things that you are most skilled in and have the most knowledge in are the best and most important practices to lean into and expand upon. Once you have optimized your best skills, you can try new things to expand your skill set.

3) Know Where You Want To Go

  • What can our organization do that it hasn’t done already?
  • How can we increase average gifts, donors, and donor retention?

Once you’ve established how your organization has performed and what you are good it, it’s time to determine next steps. Use the strong skill-sets you’ve determined as a person and as an organization to set your goals. Start small, test your new initiatives, and build on that. For example, let’s say that you want a healthier lifestyle. At the end of the day, what is the good of driving past the gym if you’re never going to step foot in it? When it comes to fundraising (and professional growth) you have to be disciplined and strategic, Step out of your comfort zone, try new things, and build some “muscle” so you can get the most out of everything you do.

There is no better time than to start today!

 

Want more information about Personal Fundraising Coaching with Network for Good? Click here to learn how a coach can elevate your fundraising!

 

 

Read more on The Nonprofit Blog

Raise More This Year with Easy-to-Use Fundraising Software that Gets Results

Learn More

Share your thoughts!

Join the conversation to offer your insight and experience. Have a question? We’d love to hear it!

About This Blog

Amanda Khoury
Marketing Manager

We’re here to help you win hearts and minds—and donations.

Read More

Want to raise more money and learn how to market your cause with bigger impact? You’re in the right place! The Nonprofit Marketing Blog is managed by our team of experts here at Network for Good. We’re here to bring you the best in nonprofit marketing trends, fundraising techniques, technology developments, and amazing nonprofit examples.

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.

Subscribe