The Nonprofit Marketing Blog

5 Fall Must-Dos for Executive Directors

(Note: Want more fundraising tips and strategies for small nonprofits? Download our free on-demand webinar, How Small Nonprofits Can Raise More in the Next 60 Days.)

As I write this, the Network for Good headquarters is enveloped by the sweltering humidity that defines summer in Washington, D.C. But sticky, stuck, and stagnant doesn’t just describe the weather. It also personifies the mood of many nonprofit fundraisers. Lots of us need that “back to business” energy that comes with fall’s arrival to get things really rocking and rolling at our organizations.

How will you harness the energy of the season? Here are five things you can do to get started:

  1. Spend a few minutes putting together a rough “State of Your Nonprofit.” Did your fiscal year start on July 1? How are you doing financially? Are you on track with your projection? Do you need an emergency campaign to catch up? (Now that we mention it, if you haven’t yet created a fundraising plan for this year, it’s not too late. Keep reading.)
  2. Plan a fall campaign. Seasonal campaigns are a great way to give your organization a much- needed financial leg-up. Think you don’t have the time to do this? Think again. Our 60-Day Fall Fundraising Plan for Nonprofits will show you how to get it done, even if you’re a staff of one.
  3. Put on your donor hat. Visit your organization’s website and try to make a donation. Is your “donate” button clearly visible? When you click on it, does it take you to a page that’s easy to understand and matches the look and feel of your website? Does the content compel you to give? If you answered “no” to any of these questions, check out how a better donation page could lead to online fundraising success.
  4. Think ahead. Now’s the time to start brainstorming for #GivingTuesday, the second largest giving day of the year. Do you have the tools you need to be successful? You’ll want to have a functional, easy donor management system that can handle a large-scale campaign with minimal stress on your part.
  5. Check out our on-demand webinar, How Small Nonprofits Can Raise More in the Next 60 Days. Watch it with your colleagues to discover new, accessible fundraising strategies for your organization this fall.

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About This Blog

Linda Lombardi

We’re here to help you win hearts and minds—and donations.

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