The Nonprofit Marketing Blog

5 Tips to Help You Tell Better Stories

Your nonprofit’s story should stir people to take action. Without the proper storytelling elements, you won’t create that emotional spark that leads to the act you want: a donation, volunteer time, or a signed petition.

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Keep these five storytelling tips in mind to help you tell better stories and generate help from your supporters:

1. Let people and characters be the focus of your story. Your organization is not the main character, the people (or animals!) your organization works to support should be the main focus in your organization’s story.

2. Choose your communication method wisely. The medium you choose to tell your story in will influence your tone and length. A long-form story is a better fit for a donor appeal letter or an annual report. A shorter story that is more shareable will shine online.

3. Include hopeful, positive imagery in stories to help bring them to life. Adding a visual element can create an even deeper emotional connection with donors and supporters.

4. Listen to others who can help you craft a compelling tale. It’s important to gather accurate and authentic information from those who benefit from your organization’s work.

5. Avoid the kitchen sink. Don’t try to stuff everything into one story, but instead break it down into a series if you have additional stories to tell. Information overload can turn people off, while too many details in one story can distract from the narrative and disrupt the emotional draw you’re trying to create.

For more information on how telling better nonprofit stories can help your organization raise more money, download our free eGuide, How to Make the Case for Giving.

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About This Blog

Carrie Saracini
Content Marketing Manager

We’re here to help you win hearts and minds—and donations.

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