The Nonprofit Marketing Blog

A Few of My Favorite Tools

Like many of your organizations, my business is basically a tiny shop. There’s never enough time and everything to do. Plus, as a working mom (and daughter of a 92-year-old), I’m multitasking day and night and always have too much on my plate. I think you see what I mean.

We all need help to keep things organized, timely, and moving forward. Here are some of the greatest helpers I know.

Right-now top tool: Google Developers Mobile-Friendly Test (free)

Fess up! When you’re looking for that specific resource or quote, you Google it. Everybody does it.

But Google just changed its search algorithm to emphasize the value of mobile friendliness. And that might mean trouble for folks trying to find your organization’s website.

If your organization’s website is mobile friendly, and you take the other steps necessary to improve your placement in Google’s search results (great guidance here), your site will turn up somewhere in those listings.

However, if your site is not mobile friendly, you’ll want to turn things around pronto.

Use Google’s free tool to find out. Simply plug in your website address, and Google will tell you the good (or bad) news. Test it, then create a doable, step-by-step plan based on what turns up in your results.

By the way, this is a tool to use both right now and periodically.

Keeps stuff keeping on: Asana (mobile app; free for up to 15 users)

A blend of to-do list and project manager, Web-based Asana saves me time and again. We all have too much going on to do it all, and that’s not even counting the unexpected to-dos that constantly crop up in the course of every single workday.

Asana helps you juggle it all—individually and with our teams—and be assured that nothing is falling through the cracks. Here’s what I suggest:

A smart email assistant: Boomerang (available for Gmail or Outlook users only; free and paid versions)

Shhh, don’t tell my husband: I’m in love with Boomerang. It makes my life easier and ups the probability with connecting. Here’s how:

  • It lets me work when I need to work. Believe me, that can be midday Saturday or Thursday at midnight.

  • It delivers my emails to people when they’re most likely to read it and act. You write an email at your convenience and schedule it to be sent automatically at the right time.

  • It reminds me to follow up on specific messages I’ve sent, so nothing falls through the cracks. I can set Boomerang to let me know if an email hasn’t been opened within a certain time frame or to nudge me to follow up if it has been opened.

  • When I can’t dig into important incoming email, I can select messages to be boomeranged back to me at a better time.

Let’s say I’m head down on creating a slide deck and want to work undisturbed. But life goes on, and I see a few important emails come in during that time. Instead of interrupting myself to review and respond, I can schedule them to be boomeranged back to me at a time when I’m able to digest them and respond.

I think you see what I mean. But still, don’t tell my husband.

What tools do you use to make your life easier, make sure things don’t fall through the cracks, or keep things moving forward despite the craziness?

Please share your favorites in the comments section, including name, price, and the value it delivers to you. Thanks so much. Always looking for new helpers.

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About This Blog

Connie Poulos
Senior Associate, Copywriter

We’re here to help you win hearts and minds—and donations.

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