The Nonprofit Marketing Blog

Announcing N4G Gives, Network for Good’s campaign for #GivingTuesday 2014

Resources, Training, and $100,000 in matching funds for the Network for Good community.

Proud partners in the #GivingTuesday Movement

In 2012, a group of visionary nonprofit leaders at 92Y and the UN Foundation had an idea: to take back the giving season after the shopping binge of Black Friday and CyberMonday. With little flourish, they announced the first #GivingTuesday, to take place the Tuesday after Thanksgiving.

And from day one, the extraordinary goodness of the idea caught fire. Turns out, lots of people were clamoring for a December that meant something more than a new TV, toy, or necktie.

Today #GivingTuesday is an authentic international movement, with generous citizens and nonprofit organizations of all sizes – all around the world – joining in.

At Network for Good, we’re passionate about #GivingTuesday, as a celebration of generosity, and as a movement to make the holidays a true season of giving.

Announcing N4G Gives: Network for Good’s campaign for #GivingTuesday

N4G Gives

With the growing importance of #GivingTuesday, we’re excited to announce N4G Gives, a special campaign to unleash generosity on #GivingTuesday 2014. We’re offering a combination of free and ‘for-clients-only’ resources to arm small and medium nonprofits with the best guidance and tools available to get ready for #GivingTuesday.

True to our mission, we’re providing ALL nonprofits with free tools, tactics, training and motivation to make this the best December ever.

And for Network for Good clients, we’re also offering:

  • $100,000 in Matching funds from the Network for Good Generosity Fund, to make #GivingTuesday donations go further.
  • Visibility with Network for Good donors for featured nonprofits
  • Exclusive toolkits, expert webinars, specialized coaching and communications resources.
  • Two great platforms:
  • DonateNow – smart and proven effective donation pages, with built-in coaching and expertise, that compel donors to give – all while eliminating the work of managing online payments.

    GiveCorps – a crowdfunding and project-based fundraising platform that attracts more donors and empowers your supporters to raise money and share your mission through their own stories.

Equipping the small guys for success

We’re making this exceptional commitment this year because we’ve closely followed the #GivingTuesday movement and watched how large nonprofits have fully incorporated it into their marketing and year-end fundraising calendars.

With N4G Gives, we want to level the playing field by equipping small and medium nonprofits around the country with the best guidance possible to make #GivingTuesday the beginning of a great giving season.

The N4G Gives campaign is part of our overall commitment to help nonprofits advance their work, not only through milestone events like #GivingTuesday, but all year round through our work to help them build capacity, sustainable funding, and donor retention.

Experience to drive results

The expertise Network for Good brings to the #GivingTuesday campaign for small and medium nonprofits is unparalleled. It comes from being the largest online giving platform in the country, with more than 10,000 nonprofits using our services today. We’ve raised more than $1 Billion for nonprofits, and have participated in #GivingTuesday since it launched.

And, we were the leaders of the BMoreGivesMore campaign that raised $5.7 million on #GivingTuesday 2013. The BMoreGivesMore campaign was the second largest #GivingTuesday initiative ever, and earned Baltimore the title of the #mostgenerouscity in America.

It’s all about you

While the big numbers validate our experience, this campaign is all about you—the nonprofits that are caring for the needy, curing the sick, advocating for the voiceless, and championing a healthy environment.

You’re the reason we do what we do. You’re the real warriors in the battle for a more compassionate and generous community.

We hope that N4G Gives makes your work a little easier and makes your impact even greater.

Ready to get started on your #GivingTuesday campaign?

To get updates on N4G Gives, and to get involved with the campaign, sign up today. We’ll send you the latest announcements, training opportunities, and resources to help you succeed this December—and beyond!

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About This Blog

Linda Lombardi
Content Manager

We’re here to help you win hearts and minds—and donations.

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