Free Fundraising Resources Library

Andrea Holthouser

Personal Fundraising Coach

Andrea is a creative problem-solver dedicated to helping nonprofit leaders meet and exceed their fundraising goals. A dynamic coach, she has twenty years of experience in developing innovative strategies to exceed goals.

Help! How Do I Use Videos to Fundraise Online? 

April 1, 2020

By: Andrea Holthouser

“I had an event planned for March 28th – A Spring Tea Fundraiser. What steps can I take to do it viral? I have never done any video marketing at all so I am a newbie.” Great question. We are all newbies at some point and this is a spectacular time to learn and grow!… Read More

Help! Should I Raise Money During a Pandemic (and How)? 

March 25, 2020

By: Andrea Holthouser

A lot of you are wondering how, when, and whether to ask for donations during this time. This week I’ll be giving one answer to 4 reader-submitted questions. First up, here are your questions: #1: How do you frame your message and your need to keep planning for the future as you solicit support from… Read More

10 Strategies for Recession Fundraising 

March 20, 2020

By: Andrea Holthouser

10 things to do now to raise money during an economic downturn Some of these are back-to-basics ideas, others are about being frugal and innovative. All are excellent ideas to help your nonprofit weather the storm! 1. Practice gratitude. Record a short video to tell donors how their giving is making the world a better… Read More

Help! A Coronavirus Special Edition 

March 18, 2020

By: Andrea Holthouser

Editor’s note: The Ask a Fundraising Coach inbox has been flooded with questions related to COVID-19 (coronavirus). Andrea and the rest of our fundraising coaches are doing their very best to answer each of your questions quickly during this time. If you have a question or concern relating to your event, your mis… Read More

Help! Coronavirus Might Force Me to Cancel My Fundraising Event 

March 11, 2020

By: Andrea Holthouser

Hi. How do I go about creating a plan B in case my spring gala gets canceled because of coronavirus fears? It’s at the end of April. (Or really any worst-case scenario. All of this has really made me realize that my org tends to put all its eggs into one basket with no backup… Read More

Help! How Do I Write Stronger Emails? 

March 4, 2020

By: Andrea Holthouser

I just read the email fundraising strategy post and had a question. [editor’s note: read the post here] I saw the break-down recommendation for what each email blast should be about and wondered if you suggest keeping them separate or combining them? For instance, if we do a post educating people and sharing a st… Read More

Help! I’m Struggling to Raise Funds Because My Mission Isn’t Appealing 

February 26, 2020

By: Andrea Holthouser

MEOW Now! (managing and ending overpopulation wisely) is a TNVR  (trap, neuter, vaccinate, return) organization. We deal with the free roaming (often referred to as feral) cats throughout our large county.  We are 6 years old and struggle to raise donations. If not for the board donations, we could not operate. We ar… Read More

Help! I Don’t Have an Email Fundraising Strategy 

February 19, 2020

By: Andrea Holthouser

What’s a good balance of impact stories and fundraising appeals in our email strategy? I’m not sure how to balance the mix of asking for money and talking about what we’re doing. We’re currently sending direct mail appeals but don’t really have an email plan. My preferred balance is listed below. I recommend … Read More

Help! I Need to Raise Awareness During Our Local Giving Day 

February 12, 2020

By: Andrea Holthouser

Our community foundation is hosting its first local giving day in May. How do I leverage this opportunity to raise awareness for my nonprofit’s mission? Let’s face it – local Giving Days are the best idea to help nonprofits since the Ice Bucket Challenge. Who doesn’t like a 24-hour party where your no… Read More

Help! How Do I Measure Impact? 

February 5, 2020

By: Andrea Holthouser

What resources do you have on measuring impact and/or program evaluation? Great question! In the last decade, the ability of nonprofits to measure impact and communicate it regularly and effectively has shifted from a “neat idea” to an “absolute must.” Unfortunately, impact measurement is all too often overlook… Read More

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