Free Fundraising Resources Library

Barbara O'Reilly, CFRE

Barbara has more than twenty years of fundraising experience. She helps organizations to build nonprofit excellence through strategic planning and coordination of annual funds, capital campaigns, individual and institutional major gifts, and donor engagement as well as and Board and staff training and coaching.


Boards and Fundraising: The Role Every Board Member Can Play 

May 31, 2016

By: Barbara O'Reilly, CFRE

How to get everyone on the same page for better fundraising results.… Read More

How to Create a Fundraising-Friendly Nonprofit Board 

May 23, 2016

This e-Guide is designed to help you take establish, educate, and empower a board that fully embraces fundraising.…

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Lack of Public Trust in Charities and What to Do About It 

April 12, 2016

By: Barbara O'Reilly, CFRE

How can we restore donor confidence? Change the conversation.… Read More

Giving Across Generations: 5 Questions to Consider 

March 16, 2016

By: Barbara O'Reilly, CFRE

From Network for Good: Segmenting donors by age is made easier when you can store and track accurate donor data. Save time and raise more money with Network for Good’s new donor management system. Schedule a demo now. There’s no question that fundraising today is no longer “one size fits all.” In fact, i… Read More

Are You Ready to Launch a Capital Campaign? 3 Questions to Answer 

February 24, 2016

By: Barbara O'Reilly, CFRE

When done correctly, capital campaigns don’t just raise more money for an organization. They are a powerful tool. … Read More

Planned Giving 101: The Legacy a Donor Leaves Behind 

February 1, 2016

By: Barbara O'Reilly, CFRE

Everyone wants to leave a mark on the world (or at least within their own communities). The Boston College’s Center on Wealth and Philanthropy found that mark is often charitable donations. Between 2007 and 2061, there will be a Great Wealth Transfer during which an estimated $59 trillion (yes, with a “t”) will b… Read More

Major Gifts Fundraising 101: It’s Not About Us. It’s About Them! 

December 17, 2015

By: Barbara O'Reilly, CFRE

Fundraising is the gentle art of teaching the joy of giving. —Henry Rosso Back in the early 2000s, my husband and I lived in London for a few years. During one memorable job interview, a very clueless (okay, uninformed) interviewer asked me rather abruptly, “What’s the difference between you and someone on the st… Read More

3 Reasons to Develop a Middle Donor Program 

December 14, 2015

By: Barbara O'Reilly, CFRE

Discover why it's important to create a mid-level donor program that builds your base of solid supporters.… Read More

New Donor Prospecting 101 

December 10, 2015

By: Barbara O'Reilly, CFRE

In one of my earlier posts, I suggested that it’s best to focus fundraising efforts on strengthening relationships with an organization’s current supporters. New research shows that getting new donors: is expensive. Acquisition costs can be anywhere from $.25-$1.50 to raise $1; has a very low ROI of $1.00; … Read More

Year-End Fundraising Through the Lens of Donor Engagement 

November 4, 2015

By: Barbara O'Reilly, CFRE

Fall is a busy time of year. Whether it’s getting the kids back to school or the quick transitions between Halloween, Thanksgiving, Hanukkah, Kwanzaa, and Christmas, there are many reminders that the dog days of summer are long behind us. On top of all that, we are looking squarely in the face of the year-end… Read More

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