Free Fundraising Resources Library

Barbara O'Reilly, CFRE

Barbara has more than twenty years of fundraising experience. She helps organizations to build nonprofit excellence through strategic planning and coordination of annual funds, capital campaigns, individual and institutional major gifts, and donor engagement as well as and Board and staff training and coaching.

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Major Gift Fundraising for the Small Shop 

April 12, 2017

By: Barbara O'Reilly, CFRE

Editor’s note: Being able to analyze your data and keep track of your ongoing cultivation efforts is vital for building a major gifts program. Having the right tools can save you a lot of time – and keep you organized and on track. Click here to learn about Network for Good’s donor management, design… Read More

4 Strategic (and Successful) Ways to Manage Your Board’s Role in Fundraising 

February 27, 2017

By: Barbara O'Reilly, CFRE

When it comes to boards, there’s a fine line between governance and management that can be hard to navigate. For smaller nonprofits, board members can play a more hands-on role in the organization’s operation. But as an organization grows, moving to a role focused on governance can be a big change for board members… Read More

Boards and Fundraising: The Role Every Board Member Can Play 

May 31, 2016

By: Barbara O'Reilly, CFRE

How to get everyone on the same page for better fundraising results.… Read More

How to Create a Fundraising-Friendly Nonprofit Board 

May 23, 2016

This e-Guide is designed to help you take establish, educate, and empower a board that fully embraces fundraising.…

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Lack of Public Trust in Charities and What to Do About It 

April 12, 2016

By: Barbara O'Reilly, CFRE

How can we restore donor confidence? Change the conversation.… Read More

Giving Across Generations: 5 Questions to Consider 

March 16, 2016

By: Barbara O'Reilly, CFRE

From Network for Good: Segmenting donors by age is made easier when you can store and track accurate donor data. Save time and raise more money with Network for Good’s new donor management system. Schedule a demo now. There’s no question that fundraising today is no longer “one size fits all.” In fact, i… Read More

Are You Ready to Launch a Capital Campaign? 3 Questions to Answer 

February 24, 2016

By: Barbara O'Reilly, CFRE

When done correctly, capital campaigns don’t just raise more money for an organization. They are a powerful tool. … Read More

Major Gifts Fundraising 101: It’s Not About Us. It’s About Them! 

December 17, 2015

By: Barbara O'Reilly, CFRE

Fundraising is the gentle art of teaching the joy of giving. —Henry Rosso Back in the early 2000s, my husband and I lived in London for a few years. During one memorable job interview, a very clueless (okay, uninformed) interviewer asked me rather abruptly, “What’s the difference between you and someone on the st… Read More

3 Reasons to Develop a Middle Donor Program 

December 14, 2015

By: Barbara O'Reilly, CFRE

Discover why it's important to create a mid-level donor program that builds your base of solid supporters.… Read More

New Donor Prospecting 101 

December 10, 2015

By: Barbara O'Reilly, CFRE

In one of my earlier posts, I suggested that it’s best to focus fundraising efforts on strengthening relationships with an organization’s current supporters. New research shows that getting new donors: is expensive. Acquisition costs can be anywhere from $.25-$1.50 to raise $1; has a very low ROI of $1.00; … Read More

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