Free Fundraising Resources Library

Barbara O'Reilly, CFRE

Barbara has more than twenty years of fundraising experience. She helps organizations to build nonprofit excellence through strategic planning and coordination of annual funds, capital campaigns, individual and institutional major gifts, and donor engagement as well as and Board and staff training and coaching.


3 Reasons to Develop a Middle Donor Program 

December 14, 2015

By: Barbara O'Reilly, CFRE

Discover why it's important to create a mid-level donor program that builds your base of solid supporters.… Read More

New Donor Prospecting 101 

December 10, 2015

By: Barbara O'Reilly, CFRE

In one of my earlier posts, I suggested that it’s best to focus fundraising efforts on strengthening relationships with an organization’s current supporters. New research shows that getting new donors: is expensive. Acquisition costs can be anywhere from $.25-$1.50 to raise $1; has a very low ROI of $1.00; … Read More

Year-End Fundraising Through the Lens of Donor Engagement 

November 4, 2015

By: Barbara O'Reilly, CFRE

Fall is a busy time of year. Whether it’s getting the kids back to school or the quick transitions between Halloween, Thanksgiving, Hanukkah, Kwanzaa, and Christmas, there are many reminders that the dog days of summer are long behind us. On top of all that, we are looking squarely in the face of the year-end… Read More

Donor Segmentation 101 

October 23, 2015

By: Barbara O'Reilly, CFRE

Strengthen your fundraising program with smart targeting and tailored communications.… Read More

Create a Fundraising Plan: Defining Fundraising Metrics 

October 16, 2015

By: Barbara O'Reilly, CFRE

The great management theory guru Peter Drucker once said, “What gets measured gets improved.” In my last couple of blog posts, I talked about how to blend realism with an aspiration to grow your fundraising efforts. You can read the previous blog posts here. The final stage of putting together your annual fundraisi… Read More

Create a Fundraising Plan: Setting Your Course 

October 1, 2015

By: Barbara O'Reilly, CFRE

I’ve never described myself as a runner, which is why it was a total surprise to my friends and family (and even myself) when I started running 5Ks last year. I used to “run” occasionally, but nowhere in the league of runners who put in many more miles than I did and still do each… Read More

Create a Fundraising Plan: Getting Ready 

September 18, 2015

By: Barbara O'Reilly, CFRE

The key to crafting a solid fundraising plan is the prep work you do before you begin to map out your course.… Read More

Dig Into Your Donor Database 

August 31, 2015

By: Barbara O'Reilly, CFRE

Use your data to create a more effective fundraising strategy.… Read More

Major Gifts Fundraising 101: It’s Not About Us. It’s About Them! Part 2 

January 4, 2015

By: Barbara O'Reilly, CFRE

Step 3: The How To a donor, giving is more than just writing a check. It’s about becoming part of a solution. In my last post, I talked about the “why” (it gives donors a “warm glow”) and the “what” (donors measure how much change their gift can actually effect) of building major donor relationships.… Read More

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