Free Fundraising Resources Library

Claire Axelrad

J.D., CFRE and principal of Clairification.com

Claire Axelrad J.D., CFRE specializes in fundraising coaching, nonprofit marketing consultation and board training as principal of Clairification. Named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals, she brings 30 years frontline development experience to her work. Claire writes regular columns for Nonprofit Pro, Guidestar, and Maximize Social Business. Clairification was named “Best Fundraising Blog of 2013”by FundRaising Success Magazine. A member of the California State Bar and a graduate of Princeton University, Claire currently resides in San Francisco California.

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How to Write Superior Nonprofit Fundraising Appeals: Avoid Jargon 

October 19, 2017

By: Claire Axelrad

Editor’s note: Looking for more tips to make your next appeal letter irresistible? Click here to watch our on-demand webinar, How to Write a Winning Year-End Appeal. Huh? I’ve no idea what you mean. If that’s what readers of your fundraising appeals are thinking, you’re sunk. And that’s what happens when … Read More

3 Smart Year-End Email Fundraising Strategies 

September 22, 2017

By: Claire Axelrad

Editor’s note: Want more email fundraising tips? Join us on Tuesday, September 26 at 1pm EDT for a 30-minute webinar, #NFGTips: Your Email Strategy for Year-End. Can’t make that time? Register anyway and we’ll send you the recording. Click here to save your spot! In my last article I discussed the imp… Read More

Year-End Nonprofit Fundraising: Get Your Ducks in a Row 

September 10, 2017

By: Claire Axelrad

The last six weeks of the calendar year are make or break time for nonprofits. In fact, nearly 30% of nonprofits raise 26-50% of their annual fundraising in November and December – when folks are feeling their most grateful and generous. Nearly a third of all annual giving happens in the single month of December,… Read More

7 Tips to Make Your Donors an Irresistible Fundraising Offer 

August 11, 2017

By: Claire Axelrad

How to Create a Nonprofit Fundraising Offer That Can’t Be Refused Do you know what the 40/40/20 rule is? It’s something long preached by direct mail experts, and it reveals that the key to success with your fundraising appeal is not the thing most nonprofits spend the greatest amount of time on. Alas, it’s not… Read More

Make Your Major Gift Solicitation Dynamic with These 6 Tips 

April 5, 2017

By: Claire Axelrad

I could just say (1) prepare, (2) prepare, (3) prepare, (4) prepare, (5) prepare, and (6) prepare. Did I mention that you really need to prepare? Essentially, this is the meta-message of Shark Tank’s “Mr. Wonderful,” Kevin O’Leary, to would-be entrepreneurs seeking to get spots – and funding – on the televi… Read More

Nonprofit911: The Anatomy of a Major Gift Ask 

Speaker: Claire Axelrad

Learn how to prepare, practice, and perfect your pitch to major donors. …

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Nonprofit 911: Overcome Your Board’s Fear of Fundraising 

April 19, 2016

Speaker: Claire Axelrad

What if your board was not only comfortable with fundraising, but actually excited about it? In this webinar, we’ll focus on what you can do, step-by-step, to energize your board and change ‘reluctant’ to ‘ready’, ‘scared’ to ‘sure’ and ‘loathing’ to ‘loving.’…

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7 Steps to Turning Event Attendees into Donors 

January 28, 2016

By: Claire Axelrad

Discover how to take your event experience to the next level.… Read More

Thank You Calls as a Donor Retention Tool: 6 Steps to Success 

January 6, 2016

By: Claire Axelrad

Developing a robust gratitude program is the most important thing you can do to retain and upgrade donors.… Read More

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