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Katya Andresen



The future of mobile – and what you should do about it 

April 10, 2013

By: Katya Andresen

(Snow-themed smartphone case from Zazzle) I’m in chilly Minneapolis for the Nonprofit Technology Conference (NTC). On the theme of technology, I wanted to share this new overview of mobile from Business Insider. (Available here.) Take a look – it’s a useful set of data that underlines the importance o… Read More

Trying to motivate people to change? Reward them. 

April 9, 2013

By: Katya Andresen

If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. A benefit exchange answers the question: What’s in it for me? For example: If I buy Nikes, I’ll feel like an athlete. If I go to your meeting, I’ll get some face time… Read More

Must see: Fabulous guide to visual storytelling 

April 8, 2013

By: Katya Andresen

Resource Media has a fantastic and free guide to visual storytelling. It’s a MUST read (see) for your cause. The guide has great tips like: 1. Always test visuals 2. Pair visuals with words to increase retention of your message 3. Shun bad stock photos There are great examples, checklists and templates. Get the g… Read More

How to make your donors twice as generous 

April 5, 2013

By: Katya Andresen

I’m a big believer in the positive effects of peer pressure (here’s one article on it). Global Giving has proved this again – in an intriguing experiment focused on recurring giving. Last year, the organization experimented with a number of different calls to action to get donors to upgrade to recurri… Read More

Reader question: How do I make my mission sound more exciting? 

April 4, 2013

By: Katya Andresen

Today I’m answering a question from reader Deirdre, who asks: “As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. Are there any resources out there that are especially useful for organizations dedica… Read More

Reader question: What do I do about misinformation online? 

April 3, 2013

By: Katya Andresen

Today I answer another reader question. David asks: As an advocacy based non-profit, should we acknowledge or address negative and untrue comments about our organization and our positions? Some of the Board want to ignore the comments and others want to respond to the comments. Here’s my advice on handling negati… Read More

The state of the nonprofit sector? Not so hot. 

April 2, 2013

By: Katya Andresen

The Nonprofit Finance Fund (NFF) has released its annual State of the Sector survey, and it shows nonprofits like yours are struggling with a tough funding environment and increasing need for the services you provide. This is requiring tough choices – and changing the way you do business, according to the survey.… Read More

I want your posts: What’s your best advice? 

April 1, 2013

By: Katya Andresen

Image via Fanpop. For the month of April, I’m hosting the nonprofit blog carnival. What that means is not cotton candy (sorry) but rather a mix of contributions from bloggers and readers on a shared theme, highlighted right here on my blog, at the end of the month. (You can view last month’s carnival hosted… Read More

Why you are so motivated in your work 

March 29, 2013

By: Katya Andresen

When we think about what motivates people at work, some cliches come out. Money? Maybe. Power? Perhaps. But as someone working for a mission you know it’s something else — altruism. But what may surprise you is this isn’t just a truism in the nonprofit sector. It works in most places. This past Sunday… Read More

New Study: Online giving is up; Email response is down 

March 28, 2013

By: Katya Andresen

M+R Strategic Services & NTEN just released their annual online benchmark study for nonprofits, and they found online fundraising continues to grow – as does the social network reach of nonprofits. (The study is based on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American… Read More

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