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Katya Andresen



Wait, Wait – Tell Me the Best Way to Fundraise 

March 27, 2013

By: Katya Andresen

The Chronicle of Philanthropy has a great quick video from “Wait, Wait Don’t Tell Me” host Peter Sagal on telling powerful stories that connect with donors. (Can’t see it? View it here.) The bottom line? Make giving joyful. Let people enjoy the experience. Tell an amazing story. Doing good shoul… Read More

Reader question: How do I get a corporate grant? 

March 26, 2013

By: Katya Andresen

Today, I’m answering another reader question: What are your suggestions for approaching corporations about giving to our non-profit? The ones with grants have specific request methods. Others give to charities, but it often seems sort of a random process, such as who has the ear of the president this week. What  Read More

The number one villain in the way of good decisions 

March 25, 2013

By: Katya Andresen

One of the worst things we can do when making decisions is to frame them too narrowly. This can lead us to the wrong thought process – and false choices. As Dan Heath puts it in his new book, “The first villain of decision making, narrow framing, is the tendency to define our choices too… Read More

Guy Kawasaki’s top ten social media tips for nonprofits 

March 22, 2013

By: Katya Andresen

Yesterday, the team here at Network for Good had a fantastic webinar with technology guru Guy Kawasaki. He provided his top ten social media tips for nonprofits. They are well worth sharing. If you want to listen to the whole webinar (recommended), simply register here. (It’s free.) In the meantime, here’s … Read More

Social media study: What drives digital support for causes 

March 21, 2013

By: Katya Andresen

Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide just released a new study that delves into the perceptions, behavior and motivations for cause support (locally and globally) among digitally engaged American adults. Here are some of the most interesting findings. Passion a… Read More

Reader question: What’s a good framework for a fundraising plan? 

March 20, 2013

By: Katya Andresen

Today, I’m answering another reader question. Beth asks: Can you provide a basic (simple) framework to create a fundraising plan (or resources to do so) – for a brand new nonprofit and their completely new to fundraising staff? Thanks! Here’s what Network for Good recommends in our Fundraising Campaig… Read More

Two can’t miss webinars: Dan Heath and Guy Kawasaki! 

March 19, 2013

By: Katya Andresen

Network for Good has two amazing webinars coming up – and (as usual) they are free with registration.* Nonprofit 911: How to Get More Followers on Social Media w/ Guy Kawasaki Thursday, March 21 at 1 p.m. Eastern Why isn’t your hashtag everywhere? When’s the best time for a Facebook status update? Wha… Read More

Why did people donate $700,000 online to a bullied bus monitor? 

March 18, 2013

By: Katya Andresen

This is the question recently posed* by Slate’s Seth Stevenson in reference to the case of Karen Klein, the bullied bus monitor in upstate New York. Students called her horrible names and brought her to tears. When video of her torment was posted online, a groundswell of appalled people donated more than $700,000… Read More

8 Tips for a Mobile-Friendly Nonprofit Website 

March 15, 2013

By: Katya Andresen

The team here at Network for Good has been working on our new mobile-friendly donation services lately so I thought I’d pass on our tips for making your site more mobile friendly. Don’t worry – you can start with baby steps. You don’t need a special mobile version of your site or an custom-built app… Read More

BUILD a new Millennial Platform for Engagement 

March 14, 2013

By: Katya Andresen

I’ve enjoyed teaming up with Kari Dunn Saratovsky and Derrick Feldmann at several events over the years, and I’ve always been impressed with their insights on Millennials. They’ve now pulled together their thinking into a new book, Cause for Change: The Why and How of Nonprofit Millennial Engagement. … Read More

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