Free Fundraising Resources Library

Katya Andresen

COO/CSO

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Have a great fundraising idea? Prototype it. 

March 13, 2013

By: Katya Andresen

Jono Smith at Event360 asked me to share the following contest with you. Since I imagine the readership of this blog has thousands of big fundraising ideas, I’m inviting you to participate! By Jono Smith It’s been said that “prototyping is the language of innovation.” A video of the human experience… Read More

Resource roundup: How behavioral economics makes you better at your job 

March 12, 2013

By: Katya Andresen

I speak a lot about the connection between behavioral economics and our work, and after every speech I get asked for reference materials. People also often email me for a list of my writing on the topic. So I thought I’d pull together in one post all the resources I’ve created. Here’s a mini library… Read More

Must-know Neuro-Nudges for Nonprofits 

March 11, 2013

By: Katya Andresen

Network for Good is hosting a free webinar this Thursday, March 14 at 1 p.m. ET on neuromarketing – a topic definitely worth your time! The urge to help and give is hard-wired into the human brain. As a champion for a cause, it’s your task to tap into those recesses by appealing to that… Read More

Interview: How to get your colleagues on board with your digital plans 

March 8, 2013

By: Katya Andresen

As I noted yesterday, Allyson Kapin and Amy Sample Ward have written a new book, Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community. Since I get so many questions about how to best integrate online and mobile efforts into an overal… Read More

Interview: How to better integrate digital tools into your outreach 

March 7, 2013

By: Katya Andresen

Allyson Kapin and Amy Sample Ward have written a new book, Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community. Since I get so many questions about how to best integrate online and mobile efforts into an overall strategy, I thought … Read More

An intriguing but impractical tip about what inspires giving 

March 6, 2013

By: Katya Andresen

As the so-called Snowquester flakes fall outside my window here in Washington, DC, I thought I’d share a timely piece of research about storms. The wonderful team at Influence at Work this week covers a study with surprising findings about inspiring disaster relief donations. Apparently, people are more likely to… Read More

Why mobile matters – and what to do about it 

March 5, 2013

By: Katya Andresen

There are more than 1 billion smartphones on the planet. That means one in seven people on the earth have the ability to do so many things at their fingertips. Here we have an unprecedented opportunity to unleash generosity through technology and make what people want to do, easier and more compelling. Because this is… Read More

What to do – and avoid – when people ignore your message 

March 4, 2013

By: Katya Andresen

Imagine this. You’ve had a bad day at work. For months, you’ve been trying to persuade everyone to recycle. No one is complying. In frustration, you send out a mass email. “Only 5% of staff is putting paper in the recycling bins. We need to do better,” you say. Bad move. Why? When we are… Read More

Obama email team reveals what worked – and didn’t – in election fundraising 

March 1, 2013

By: Katya Andresen

M+R had a fascinating post* last week about political fundraising. It highlighted insights from the digital team who sent out fundraising emails for the Obama campaign. While political fundraising is its own animal, I do think many of these insights apply to all forms of fundraising. So whether you’re a political… Read More

How to research your audience if you have no budget for consultants 

February 28, 2013

By: Katya Andresen

A reader of this blog, Joe, asked me the following question in response to my post on diagnosing message problems. He says: Can you point us toward some resources for understanding our audiences’ mindsets? Good questions to ask, good ways to ask questions, etc. For organizations without the resources to hire an e… Read More

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