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Katya Andresen



How to fix your influence problem 

February 26, 2013

By: Katya Andresen

The whip-smart Kristen Grimm of Spitfire Strategies has a great piece in the Stanford Social Innovation Review about how we can more effectively influence others – and what blind spots get in the way of those efforts. Read the whole piece here. I share here the highlights. The first point Grimm makes is that we… Read More

Message isn’t working? Here’s a three-point diagnosis. 

February 26, 2013

By: Katya Andresen

If your messaging isn’t getting through or your marketing campaign isn’t making a difference, it is probably for one (or all) of these three reasons. 1. Falsely assuming that information results in action. It’s tempting to assume that if people have information, they will act on it. But sadly, informa… Read More

Your quick guide to better nonprofit financial management 

February 25, 2013

By: Katya Andresen

If you feel the need to strengthen your financial management savvy, check out, a new website featuring free tools, how-tos and guides. Developed in partnership between The Wallace Foundation and Fiscal Management Associates, the site contains more than 64 resources for anyone involved in nonprofit … Read More

What you need to know about mobile: My (free) webinar on Tuesday 

February 22, 2013

By: Katya Andresen

There are more than 1 billion smartphones on the planet. That means one in seven people on the earth have the ability to do so many things at their fingertips. Here we have an unprecedented opportunity to unleash generosity through technology and make what people want to do, easier and more compelling. Join me and… Read More

Are you as “social” as other nonprofits? 

February 21, 2013

By: Katya Andresen

While nonprofits may be behind the curve in some matters, we’ve done a swift job of adopting social media. As I’ve noted here before based on past surveys, the vast majority of nonprofits are actively using Facebook and Twitter. Some new research featured in eMarketer bolsters that view: Interestingly, thes… Read More

Reader question: How do I get people to open my emails? 

February 20, 2013

By: Katya Andresen

I continue to work my way through the many great reader questions! Thanks for all of them. Today’s question: I’d like to create copy for the subject line for emails that will encourage people to open them. Amazing Results .. Update .. News .. doesn’t seem to work well, especially when trying to reach potentia… Read More

Reader question: What to do with deadbeat board members? 

February 19, 2013

By: Katya Andresen

Here’s a recent reader question. I have two board members that I like and want to keep as supporters, but clearly they don’t have the time or don’t make the time to be good board members. Elections will be here soon, should I just call them and tell them that it appears they don’t have… Read More

Three thoughts on writing 

February 18, 2013

By: Katya Andresen

I love and hate to write. Here are three pieces of advice based on my daily struggle with blogging, fiction and work-related writing. I share these as a student, not a master. These are lessons I re-learn every day in the creative process. Writing is that way – casting you forever in the role of… Read More

Easy to forget, critical to remember: Perspective is everything 

February 15, 2013

By: Katya Andresen

It’s been a long week, so a short thought today. Have you ever noticed how very young kids’ drawings usually don’t feature a person’s neck? Have you wondered why? My theory is that if you’re two or three years old and your perspective is low to the ground, you don’t see people’… Read More

Celebrating Generosity Day: How to Thank Donors 

February 14, 2013

By: Katya Andresen

In honor of Generosity Day, I want to answer a reader question about gratitude. Kevin asks how to better thank donors. Kevin, Here is my template for a good thank-you letter. Dear _________________ (use donor’s name, spelled correctly) First: Don’t start with the typical “thank you for your donation!” Start w… Read More

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