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Katya Andresen



The dinner party we really should be having 

January 30, 2013

By: Katya Andresen

(This is a post I wrote for LinkedIn and wanted to share!) A couple of years ago, I was invited to an unusual dinner party. Philanthropist Jeffrey Walker, the host, assembled the dozen or so guests – who mostly did not know each other – and outlined the rules of the intimate gathering. Everyone would… Read More

The next generation of donors are serious about change 

January 29, 2013

By: Katya Andresen

A report on wealthy Next Gen donors from 21/64 and the Dorothy A. Johnson Center for Philanthropy finds that surveying 310 major donors including in-depth interviews with 30 high-net-worth Generation X and Millennial individuals care about impact and want to feel personally tied to the causes they support. Family heavi… Read More

The toast, the butter and the technology: DMA 2013 

January 28, 2013

By: Katya Andresen

I’m going to be speaking at the DMA Non Profit Conference next week. If you’re a Washington, DC-area native or are coming into town for the conference, come say hello. The DMA has asked me to share these details on the conference: It’s a great opportunity to gain insights into what other organizations… Read More

A confession: The five real reasons that I blog 

January 25, 2013

By: Katya Andresen

I recently had drinks with a mentor of mine, and he was remarking on the fact I post so often (here and at my other, LinkedIn blog). I shared with him one of the honest, personal reasons why, and he said, “You should blog about that.” Since one of my New Year’s Resolutions is to… Read More

Three things that make a great video (get out the hanky) 

January 24, 2013

By: Katya Andresen

Copyblogger posted this lovely video from Hope for Paws, an animal rescue organization. (Can’t see it? Go here.) The Copyblogger post points to why this is great storytelling: 1. It’s remarkable: We get to go on a first-hand journey to save this dog – and the puppies. The iPhone trick is pretty nifty … Read More

How to show impact? Here’s a great example. 

January 23, 2013

By: Katya Andresen

One of the most powerful things you can do this year is to make more visible to your supporters the impact of their gifts. If you don’t, you are likely to lose your donors and volunteers – as well as the chance to build morale and excitement among your staff. Here’s a great example of… Read More

The tale of the unlikely messenger – and message 

January 22, 2013

By: Katya Andresen

We’re often far more effective as marketers if we control our tendency to seize the role of messenger and contemplate who might be better at that job than us. Here’s the story of an organization that did just that – and landed on one of the most surprising – and creative – choices of messe… Read More

Guy Kawasaki webinar: Getting your story published 

January 21, 2013

By: Katya Andresen

Guy Kawasaki, co-founder of, founding partner at Garage Technology, and former chief evangelist of Apple, is one of the most sought after speakers there is. And he’s agreed to present a Network for Good webinar for nonprofits on how to shape and self-publish your organization’s story. Join us for… Read More

Before you take that fundraising job – or hire that fundraiser – read this 

January 18, 2013

By: Katya Andresen

Pursuant to yesterday’s post about the dire state of the fundraising field, I want to offer some tips that I posted on LinkedIn yesterday.. Before you take a job in nonprofit fundraising (and there are lots of vacant jobs out there!) or hire a fundraiser, do the following. 1. Confirm the nonprofit organization wa… Read More

Half of fundraisers want to quit – and a quarter of bosses said they fired their last fundraiser 

January 17, 2013

By: Katya Andresen

The headline of this post is the gist of a depressing new report from CompassPoint and the Haas, Jr. Fund: UnderDeveloped: A National Study of Challenges Facing Nonprofit Fundraising. Based on a national survey of more than 2,500 development directors and executive directors, the study documents heavy turnover and vaca… Read More

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