Linda Lombardi

Bridging the donor generation gap is a struggle every nonprofit faces. One of the constants of nonprofit work is the need to cultivate the next generation of donors and activists. At the same time, you don’t want to ignore donors who have been loyal, longtime supporters. Successfully engaging multiple generations ens… Read More

Every nonprofit fundraiser has a dual objective—cultivate existing donors and grow your base by prospecting and acquiring new donors. One area to focus on is activating your organization’s advocates or non-donor groups (volunteers, program participants and their families, community partners, etc) to donate. Not onl… Read More

Every nonprofit has multiple messages to tell, from your mission and organizational history to the story of the community you serve. You share your story every day—with donors, volunteers, staff, foundations, community partners, journalists. Think of the stories that keep people coming back time and again. They all h… Read More

Sometimes the trickiest part of telling your nonprofit’s story is simply getting the order right. Subplots and tangents have a way of derailing a good story and causing your audience to lose interest. But creating a compelling story arc doesn’t have to be difficult. Think back to you high school English classes… Read More

Nonprofit storytelling is the basis of everything we do. It is how we know our personal and cultural histories, how we connect to the world around us, and how we understand each other. Story inspires, informs, and motivates us. A story that captures the imagination and motivates your audience to take action is the foun… Read More

Nonprofits have a valuable opportunity to use mobile fundraising to increase giving by supporters who prefer using their mobile devices over a desktop or laptop. Integrate mobile giving tactics into all of your fundraising strategies. They’re especially impactful when you use them to fundraise for special projects or… Read More

Most nonprofits rely on events as an important part of their fundraising strategies. Events help strengthen your relationship with your donors, and also help raise additional funds. Text-to-give is a popular form of mobile giving that nonprofits can use to boost the success of fundraising events. In this post, we’ll… Read More