Free Fundraising Resources Library

Liz Ragland

Customer Success Marketer

Peer Pressure for Good 

July 2, 2015

By: Liz Ragland

After I read this article in Chronicle of Philanthropy and this one in the Huffington Post, I couldn’t get this song out of my head. “Under pressure…” Queen’s lyrics aren’t really describing the type of pressure featured in either of these articles, but the main theme is clear: Pressure changes things—it … Read More

Making Meme Magic: Q&A with Smile Train 

June 18, 2015

By: Liz Ragland

Isn’t the Internet a magical place? We sure think so. And it just got even more magical thanks to #seriousbaby, a new campaign recently launched by Smile Train. In the campaign, you meet baby Walter. Walter is standing in solidarity with kids who have unrepaired clefts and can’t smile. He’s serious about not smil… Read More

What Should Go On (and Off) Your Donation Page 

June 15, 2015

By: Liz Ragland

When a potential donor lands on your donation page, you want to make it extremely easy for them to give. But if your donation page has a complicated form, too many ways to leave, or doesn’t keep the donor in the emotional act of giving, you could be missing out on donations! We know you… Read More

Why Are You Sending Me This Email?!? A Lesson in Donor Segmentation 

June 10, 2015

By: Liz Ragland

I’m a monthly donor to a nonprofit I love a lot. They use a membership model to boost monthly giving. However, I noticed that during their seasonal membership drives, I continued to get emails asking me to become a member. At first I ignored this, thinking maybe they incorrectly segmented their list. Then, when I… Read More

Online Fundraiser’s Glossary 

June 5, 2015

By: Liz Ragland

Have you discussed online strategy or fundraising technology and been unsure of terms or jargon used by consultants, websites, or sales representatives? No more! Next time you or a colleague are questioning what an online fundraising word means (or doesn’t mean) reference this glossary.       501c3… Read More

All Your Board Questions Answered: Q&A with Rachel Muir 

June 2, 2015

By: Liz Ragland

If you missed our webinar with Rachel Muir, vice president of training at Pursuant, I highly suggest you download the archived version and get ready to take lots and lots of notes. Rachel gave us some amazing insights on how to motivate your board and how to turn them into fundraisers. Because we had such… Read More

Social Media Content Is Sitting Right in Front of You 

June 1, 2015

By: Liz Ragland

Content for your social media channels is sitting right in front of you. Really! Your website, donor appeals, and newsletters are just waiting to be translated into a Facebook post, tweet, or YouTube video. Repurposing content can take some time, but once you get the hang of it, you’ll start thinking of ideas to feed… Read More

Half of Your Email Subscribers Are Ignoring You 

May 20, 2015

By: Liz Ragland

New research from the 2015 M+R Benchmarks Study tells us that, on average, almost half (45%) of small nonprofits’ email subscribers are inactive. Yikes! Inactive could mean different things to different organizations. Many organizations define inactive subscribers as those who’ve gone one year with no activity. (Th… Read More

How to Equip Your Peer Fundraisers So They Are Nothing but Successful 

May 12, 2015

By: Liz Ragland

The first step to launching a peer-to-peer fundraising campaign is to rally supporters to raise money on your behalf. Asking supporters to jump into the role of fundraiser is a big step for both you and your supporters. This means entrusting your supporters to launch your appeal to their social circles, ask for donatio… Read More

Your Storytelling Questions Answered: Q&A with Vanessa Chase 

April 29, 2015

By: Liz Ragland

Last month, Vanessa Chase, founder of the Storytelling Non-Profit presented a Nonprofit911 webinar on how to incorporate storytelling in email appeals. The webinar was amazing, and I highly recommend you watch the archived version. Because so many people listened in, there were tons of great questions, but we didn’t … Read More

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.