Free Fundraising Resources Library

Melissa Raimondi

Content Production, Marketing, and Strategy

connect

How to Create a Grantseeking Calendar 

June 19, 2014

By: Melissa Raimondi

Content calendars are all the rage. They’re an effective way to track your content production and marketing efforts, but have you ever thought about making a grantseeking calendar? Building a grantseeking strategy around a thoughtful, strategic approach will save you the time and heartache of applying for grants … Read More

How to Take a Modern Approach to Nonprofit Brand Awareness 

May 1, 2014

By: Melissa Raimondi

Rather than broadcasting static messages to vast audiences, charities can now seek direct engagement with targeted communities and create dynamic, two-way conversations. If your charity is still stuck in the rut of an anachronistic one-way advertising model, it’s time to adopt the modern approach to brand awarene… Read More

What’s in a name? Change your terms to change perception 

April 29, 2014

By: Melissa Raimondi

During an NPR pledge drive in February, a Philadelphia-area radio host (apologies that I haven’t been able to find him) mentioned an online debate over the origin of the term crowdfunding. According to Social Media Week and Fundable, modern-day crowdfunding began around 1997 when a British rock band raised funds onli… Read More

3 Ways to Give Your Nonprofit Some Character 

April 28, 2014

By: Melissa Raimondi

Let me tell you three quick stories: Once upon a time in 19th-century England, after being rejected by church leaders for his unconventional methods, a man named William Booth embarked on a traveling evangelist journey to reach the people in a more personal way, gathering a following of “soldiers” for his a… Read More

5 Ways to Use Stories to Increase Donations 

April 28, 2014

By: Melissa Raimondi

There are infinite ways to tell your nonprofit stories, but do you know which ones will lead to more donations? Check out these great tips shared in our free webinar, How to Use Content to Boost Your Donations.   1. Tell personal stories through video. Many organizations are hesitant to make a video; it can… Read More

Looking for Major Donors? Build Better Bridges With These Financial Tools 

April 24, 2014

By: Melissa Raimondi

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, wil… Read More

What to Expect from a Nonprofit Press Release 

April 24, 2014

By: Melissa Raimondi

Many nonprofits and small businesses want to know exactly what they can expect from a press release before they sacrifice a dime of their precious marketing budget. Press releases are not the holy grail of marketing and promotion, but they are utilized by for-profit companies and you shouldn’t overlook them when … Read More

3 Steps to Better Email Campaigns 

April 24, 2014

By: Melissa Raimondi

Ready to launch your email fundraising campaign? Before simply asking for money, make sure you’ve clearly established your value to your supporters. Why are they interested in your cause? Is your mission closely aligned with the desires of your members? If you have been working hard to build a membership communit… Read More

The 4 Rs: Be Real, Relevant, Realistic, and Rewarding in Your Content Marketing 

April 24, 2014

By: Melissa Raimondi

As you start using content marketing to capture the hearts of your nonprofit supporters, remember to stay true to your organization with the four Rs: Be real, relevant, realistic, and, most importantly, rewarding! Here’s how: 1. Be real. When you’re talking about your nonprofit or cause, are you being real?… Read More

Email Reporting 101: How to Use Your Reports to Improve Your Results 

April 24, 2014

By: Melissa Raimondi

If you’re using email newsletters and announcements to stay in touch with your supporters, donors, and volunteers, it’s important that you’re keeping an eye on your results.   Logging in, creating a campaign, and hitting send is only part of the successful formula for your organization’s em… Read More

Want to be a better nonprofit marketer and fundraiser? Get alerts for free tips, key content, and other training opportunities.

Subscribe