Free Fundraising Resources Library

Nancy Schwartz

Nonprofit Marketing Coach and Problem Solver

Marketing problem solver Nancy Schwartz helps nonprofit organizations raise awareness, hone messages and grow loyal relationships with key supporters.

Known for connecting strategy with refreshingly practical application, Nancy is a renowned speaker and trainer, a disarming and motivating coach and consultant, and publisher of the popular blog and e-newsletter, Getting Attention. In any medium, her deep experience, insights and passion guide clients up and over their most daunting nonprofit marketing challenges

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Your Year-End Secret Weapon: Consistent Communications 

November 17, 2016

By: Nancy Schwartz

We’re in the thick of planning for year-end giving. I bet you are putting lots of energy into targeting top prospects via your donor management software and developing strategies that will reach and resonate with your different  donor segments (e.g. your monthly donors vs. your one-time donors). This year, I urge yo… Read More

3 Tools to Empower Your Fundraising Messengers 

November 15, 2016

By: Nancy Schwartz

We all have an incredible fundraising resource right in front of us: our Board member, colleague, and loyal volunteer ambassadors.  These people have the potential to be eager and effective fundraisers. Our job during this busy season is to give them the tools and support they need to succeed! Use your donor managemen… Read More

3 Steps for Cultivating Year-End Fundraising Ambassadors 

October 4, 2016

By: Nancy Schwartz

It’s almost year-end fundraising season. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources just won’t be enough. And you know what you could do, if only… I believe that there is a way to move past this seemingly insurmountable barrier: Dev… Read More

Nonprofit911: The Year-End Game Changer: Your Team of Messengers 

October 6, 2016

Speaker: Nancy Schwartz

Learn how to turn your board, staff, and loyal volunteers into your team of passionate messengers and fundraising ambassadors for your organization.…

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Unicorn Leads Record-Breaking Fundraising Campaign 

September 12, 2016

By: Nancy Schwartz

Ah-mazing! When the May 2016 Give Out Day (national LGBTQ day of giving) was indefinitely postponed, Family Tree Clinic in St. Paul, MN had to scramble to find a way to fund its LGBTQ programs. The Clinic couldn’t risk losing these vital donations. Here, Development and Communications Director Wendy Brovold, shares t… Read More

Children’s Museum Brings in 85% New Donors with First P2P Campaign (Case Study) 

August 24, 2016

By: Nancy Schwartz

Hands-on Executive Director, Jillian Shaver, who also founded the new-ish Children’s’ Museum of Oswego (CMOO) shares tips from CMOO’s first peer-to-peer (P2P) fundraising campaign. CMOO built its campaign on this gorgeous image that beautifully captures the organization’s mission and a clear, doable call to act… Read More

How Differentiation Drives Peer-to-Peer Giving and Crowdfunding Success 

July 29, 2016

By: Nancy Schwartz

Learn how Engineers in Action raised more with specific fundraising projects and donor choice.… Read More

Guinea Pig Supercharges This Org’s Fundraising 

July 22, 2016

By: Nancy Schwartz

I had the opportunity to talk with Christine Morrissey, sanctuary manager at Harvest Home Sanctuary. Christine has spearheaded some incredibly successful online fundraising via Facebook and other channels, so I wanted to extract some of her superstar expertise to share with you. Read on, then get to work with her many … Read More

10 Donor Stats You Need to Know for Dramatically Better Digital Fundraising 

July 1, 2016

By: Nancy Schwartz

What does digital fundraising look like in your organization? For the 500-plus nonprofit organizations (88% are small- or medium-sized, like yours) surveyed in the 2016 Digital Outlook Report, the picture is pretty dismal: Insufficient budget (76%) Insufficient staff (76%) Unable to prove ROI to colleagues and leadersh… Read More

Even More Ways to Heat Up Your Nonprofit’s Summer Outreach & Results 

June 24, 2016

By: Nancy Schwartz

Last week I shared foolproof ways to keep your supporters engaged through the summer. For best results in the summer months, dig into more of these tested and terrific ways to get your people out of the heat and into action—all shared from your fundraising peers and communicators in the field. There’s no better s… Read More

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