Free Fundraising Resources Library

Nancy Schwartz

Nonprofit Marketing Coach and Problem Solver

Marketing problem solver Nancy Schwartz helps nonprofit organizations raise awareness, hone messages and grow loyal relationships with key supporters.

Known for connecting strategy with refreshingly practical application, Nancy is a renowned speaker and trainer, a disarming and motivating coach and consultant, and publisher of the popular blog and e-newsletter, Getting Attention. In any medium, her deep experience, insights and passion guide clients up and over their most daunting nonprofit marketing challenges


Does Your Email Fundraising Measure Up? 

May 27, 2016

By: Nancy Schwartz

Do-It-Better Takeaways: 2016 M&R Benchmarks Study Every year, I look forward to the findings released in the annual M&R Benchmarks Study on online fundraising, advocacy, and list building. They’re fantastically useful for fundraisers as guidelines against which to assess results and prompts for data-fueled ex… Read More

Ask and Listen to Get Close to Supporters and Prospects 

May 20, 2016

By: Nancy Schwartz

Try these proven ways to get the insights you need for stronger connections with your donors.… Read More

How to Do Donor-Focused, Short-Term, High-Impact Fundraising 

May 13, 2016

By: Nancy Schwartz

When I heard about Infant Crisis Services’ simple 10-day fundraising campaign that raised more than $14,000, I had to learn more. Jo Lynne Jones, ICS’ director of development and communications, graciously answered my questions about this campaign’s development, execution, and results over the last seven years. K… Read More

Real-World Peer Fundraising Tips from the #CloseTheGap Campaign 

May 5, 2016

By: Nancy Schwartz

Learn top tips from one nonprofit's first peer fundraising campaign.… Read More

3 Steps to Quick and Easy Story Collection for More Effective Nonprofit Fundraising Campaigns 

April 26, 2016

By: Nancy Schwartz

Need stronger stories? Follow these 3 steps in the nonprofit storytelling process.… Read More

How to Use Your Data to Get Closer to Supporters & Prospects 

April 4, 2016

By: Nancy Schwartz

As a fundraiser, one of the toughest parts of your job is finding (and keeping) loyal donors. This is an especially difficult task in the face of uncertain economic times. Mix in our crazy presidential election ramp up, and you’re left with a foolproof recipe for widespread anxiety and skepticism. I know that these b… Read More

Nonprofit Branding Done Right Raises More Money 

March 20, 2016

By: Nancy Schwartz

When it comes to updating nonprofit branding, there can seem be more questions than answers. Questions like: Will rebranding increase donations? Will rebranding make it easier for us to convey our organization’s impact and value? Is now the time for us to rebrand? We finally get answers to these million-dollar questi… Read More

4 Ways to Motivate Story Collection at Your Organization 

March 18, 2016

By: Nancy Schwartz

For nonprofits, sharing great stories sparks emotion, connection, and action better than any other message type I know. But finding these stories can be challenging, especially because one person can’t do all the work. We depend on those on the front lines (typically program staff and volunteers) to identify high-pot… Read More

4 Steps to Closing the Communications-Fundraising Divide (Case Study) 

March 8, 2016

By: Nancy Schwartz

Communications and fundraising are two halves of a whole. But when they don’t operate that way, the results are far less than they could be. Separate silos are a huge barrier to serving up consistent messages to the full range of audiences every nonprofit must engage for its various purposes. To optimize impact and r… Read More

3 Ways to Shrink Your Communications-Fundraising Divide 

February 22, 2016

By: Nancy Schwartz

There’s strong evidence that integrating communications and fundraising into a single team is a real success factor. For many organizations, that shift is far, far away or absolutely out of the question. Even so, you can take small steps to shake up your silos and build productive partnerships. Try any or all of thes… Read More

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