Free Fundraising Resources Library

Nancy Schwartz

Nonprofit Marketing Coach and Problem Solver

Marketing problem solver Nancy Schwartz helps nonprofit organizations raise awareness, hone messages and grow loyal relationships with key supporters.

Known for connecting strategy with refreshingly practical application, Nancy is a renowned speaker and trainer, a disarming and motivating coach and consultant, and publisher of the popular blog and e-newsletter, Getting Attention. In any medium, her deep experience, insights and passion guide clients up and over their most daunting nonprofit marketing challenges


5 Opportunities to Boost Giving, Donor Loyalty, and Job Satisfaction 

February 9, 2016

By: Nancy Schwartz

Most communications and development teams aren’t communicating, cooperating, or collaborating with each other. But there’s good news: This disconnect is fixable.… Read More

More Ways to Find and Nurture Your Top Major Gift Prospects, Part 2 

January 26, 2016

By: Nancy Schwartz

Read Part 1 for success factors one through four. As soon as I heard about Major Gift Fundraising: Unlocking the Potential for Your Nonprofit—a groundbreaking report marrying findings from the authors’ first-ever study of 662 small and midsized nonprofits with existing data on major gift fundraising—I was eager t… Read More

Find and Nurture Your Top Major Gift Prospects, Part 1 

January 22, 2016

By: Nancy Schwartz

Can small and midsized nonprofit organizations like yours raise major gifts? Finally, thanks to Amy Eisenstein, ACFRE, and friends, we have the answer—a resounding yes—and specific recommendations to get you there. Amy, together with Adrian Sargeant, director of the Centre for Sustainable Philanthropy, and research… Read More

E-News as Powerhouse Donor Retention Tool 

December 22, 2015

By: Nancy Schwartz

As you muscle through re-engaging donors in end-of-year giving (and kick starting relationships with new ones), it’s crucial to have your thank you and the next follow-up ready to roll. NOW is when you have their attention. In fact, the first three months after your donor gives (or gives again) is your now-or-never p… Read More

4 Steps to Improve New Donor Retention 

November 23, 2015

By: Nancy Schwartz

Power up your relationship-building process with first-time donors by trying these tips in 2016.… Read More

Why You Need to Launch Your Staff Messenger Team Today 

November 9, 2015

By: Nancy Schwartz

Editor’s note: Planning a peer-to-peer campaign to round out your December fundraising strategy? Want to understand what you need to do now to tap into your supporters’ networks in 2016 and beyond? This week’s Nonprofit 911 webinar features peer fundraising expert Jeff Shuck from Plenty Consulting who… Read More

Share the Joy: It’s Irresistible (Giving Day Case Study) 

October 28, 2015

By: Nancy Schwartz

Take a look at these Facebook posts sharing unforgettable moments from the 2015 Giving Challenge, a “24-hour giving event supporting more than 400 nonprofits serving (Florida’s) Sarasota, Manatee, Charlotte, and DeSoto counties.” These folks went all night—hard. These Facebook outtakes are fun, energized, and s… Read More

Fundraising Wins like Never Before 

October 19, 2015

By: Nancy Schwartz

Ready to move from making mediocre messages to the most donor-delighting, highest-impact asks of your life?… Read More

6 Steps to More Money, Stronger Relationships, and Greater Job Satisfaction (Steps 1–3) 

October 14, 2015

By: Nancy Schwartz

We’ve all been there: delighted to meet someone with whom we connect and have so much to talk about. I got that buzz last week when I guided NAVREF fundraisers (aka executive directors) to use right-things, right-now marketing to advance their goals. Their organizations—based in VA hospitals all over the country—… Read More

5 Ways to Wow with Welcome Packs 

September 25, 2015

By: Nancy Schwartz

Build a strong relationship with your donors by giving them a great first impression.… Read More

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