Free Fundraising Resources Library

Nancy Schwartz

Nonprofit Marketing Coach and Problem Solver

Marketing problem solver Nancy Schwartz helps nonprofit organizations raise awareness, hone messages and grow loyal relationships with key supporters.

Known for connecting strategy with refreshingly practical application, Nancy is a renowned speaker and trainer, a disarming and motivating coach and consultant, and publisher of the popular blog and e-newsletter, Getting Attention. In any medium, her deep experience, insights and passion guide clients up and over their most daunting nonprofit marketing challenges


Smarter Together: Build Your Team of Brainstorming Partners 

September 16, 2015

By: Nancy Schwartz

It’s hard not to think of September as back-to-school time, as children and teens get back to the books. That’s true for me even now, so many years later! Like you, I’m deep into my work. And probably like you, I’m never satisfied staying right where I am. Learning engages my mind, heart, and creativity.… Read More

WIIFM: How Your Commitment Leads to Donor Connection 

September 10, 2015

By: Nancy Schwartz

Take a hard look at this intriguing approach to creating the most effective email campaigns, built on psychologist Abe Maslow’s hierarchy of needs. I’ve adapted the diagram above (geared toward for-profit marketers) to serve as a useful framework for fundraising communications in all channels. Here’s the challeng… Read More

Master Monthly Giving (Part 2: Expert Interview) 

August 31, 2015

By: Nancy Schwartz

Are you making this monthly giving mistake? Avoid the most common misstep with tips from our expert.… Read More

Master Monthly Giving: Q&A with Erica Waasdorp 

August 31, 2015

By: Nancy Schwartz

Want more recurring donations? We've tapped this expert's advice to help you raise more.… Read More

Bring-’Em-Close Welcome Packs 

August 7, 2015

By: Nancy Schwartz

I just donated to your organization for the very first time. So what kind of welcome am I going to get? Will you respond ASAP with a quick, impersonal email and never be heard from again? Or will I receive that generic email or letter a few weeks or even months later, when I’ve totally… Read More

What’s Your Ask: One-Time or Monthly Giving? 

July 21, 2015

By: Nancy Schwartz

Did you donate to the relief effort for victims of the Nepal earthquake a few months ago? I contributed via GlobalGiving, thanks to the on-the-ground guidance of a friend living there. Here’s the donation page I encountered, and I have to tell you, I was confused. Take a close look. You’ll see that GlobalGiving ask… Read More

Summertime Shifts: Keep Connecting Through Fireflies, Fireworks, and Family Vacations 

July 13, 2015

By: Nancy Schwartz

Nothing is more important than crafting content that’s relevant to your readers. But it’s challenging when they’re distracted by the delights of ice cream, the beach, and after-dinner badminton. Summer is just different. Even though schooldays ended eons ago for most of us, our focus, attitudes, and readiness to … Read More

Make ONE—and Only ONE—Call to Action (Case Study) 

July 7, 2015

By: Nancy Schwartz

Remember when you were 15 and your mother would tell you to clean up your room, call your grandmother, and come down to dinner all within the same five minutes? Remember how frustrating that was? How even if you wanted to do everything your mom asked—not every teen’s desire, for sure—there was no way you… Read More

No Kitties or Puppies. HELP! (Step Two) 

June 30, 2015

By: Nancy Schwartz

Review Step One Okay, your organization is one of many that can’t use kitty or puppy photos to raise money or recruit volunteers. So what can you do to quickly and effectively connect with the emotions of prospects and supporters? In Step One of this two-part post, I shared my take on why this type… Read More

No Kitties or Puppies. HELP! (Step One) 

June 23, 2015

By: Nancy Schwartz

View Step Two Ooh! Aah! Who can resist the cuteness of kitty or puppy photos like this one? Don’t feel silly for loving them. It’s human nature. In fact, photos like the one on this page are such tasty emotional candy that every bite takes folks one step closer to a donation. But if your… Read More

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