Free Fundraising Resources Library

Nancy Schwartz

Nonprofit Marketing Coach and Problem Solver

Marketing problem solver Nancy Schwartz helps nonprofit organizations raise awareness, hone messages and grow loyal relationships with key supporters.

Known for connecting strategy with refreshingly practical application, Nancy is a renowned speaker and trainer, a disarming and motivating coach and consultant, and publisher of the popular blog and e-newsletter, Getting Attention. In any medium, her deep experience, insights and passion guide clients up and over their most daunting nonprofit marketing challenges


A Few of My Favorite Tools 

May 27, 2015

By: Nancy Schwartz

Like many of your organizations, my business is basically a tiny shop. There’s never enough time and everything to do. Plus, as a working mom (and daughter of a 92-year-old), I’m multitasking day and night and always have too much on my plate. I think you see what I mean. We all need help to… Read More

Philanthropy Outlook Rosy, Reports IU Lilly School of Philanthropy 

May 19, 2015

By: Nancy Schwartz

U.S. charitable giving predicted to rise 4.8 percent in 2015. The tide may be turning! Giving momentum is strong and getting stronger, according to research findings recently released by the IU Lilly School of Philanthropy and Martz & Lundy. Here’s more of the good news reported in The Philanthropy Outlook 2015 &… Read More

More Must-Read Insight into Millennials: Interview with Kari Saratovsky (Part Two) 

May 5, 2015

By: Nancy Schwartz

Read Part One » After my initial sit-down with Kari Saratovsky, author of the just-released Millennial Donor Playbook (download your free copy here) I was thirsting to know even more about how to engage Millennials. Here’s the second part of our conversation.… Read More

Make the Most of Mother’s Day 

April 15, 2015

By: Nancy Schwartz

There’s no better way for your organization to get the attention of your supporters and prospects (and the media) than by piggybacking on what’s already top of mind. Your people are already thinking about this stuff, making them far more likely to connect with your campaign than at other times. That’s “right th… Read More

How Do I Protect Our Donors’ Privacy When Board Members Want Their Data? 

April 10, 2015

By: Nancy Schwartz

Q: Please help! Our small community foundation has great board members willing to help us reach out to donors, past and prospective, but six board members serve on a local college board that is primarily a fundraising board that’s in active campaign mode. Here’s the glitch: A few of these folks keep asking me for… Read More

Must-Read Insight into Millennials: Interview with Kari Saratovsky (Part 1) 

April 7, 2015

By: Nancy Schwartz

Read Part Two » Wow! I’m amazed and delighted by the just-released Millennial Donor Playbook (download your free copy here). We finally have a much-needed guide to engaging these prospects who are influencing change across organizations and generations. When I finished reading the Playbook, I was thirsting to know e… Read More

Rich Details for Record-Breaking Results (Case Study) 

March 18, 2015

By: Nancy Schwartz

Image: Roland Godefroy “When the new antenna went live, you’d swear that Dizzy Gillespie was playing right next to you.” I can easily visualize this scene—and hear it. Can you? In fact, this appeal excerpt from WBGO (New York City’s premier jazz radio station) made the listening-enriching value of the station… Read More

More! Build Stronger Donor Relationships Right Now: Ideas from Fellow Fundraisers, Part 2 

March 11, 2015

By: Nancy Schwartz

Read Part 1 here Have two minutes? Please tell us what you’re doing to strengthen donor relationships and/or what’s in your way. Thanks! You have some fantastic fundraiser peers. Kudos to all of you who generously shared your path to stronger donor relationships or boldly put out there what’s getting in your way!… Read More

Shhh! Secret Formula for Donor Newsletters That Delight 

March 3, 2015

By: Nancy Schwartz

Danger ahead! A 43% donor retention rate means supporters are likely to cut your organization from the list next time round. Even scarier, what you stand to lose with a low retention rate (or gain, when retention is strong) is huge. “A 10% improvement in retention can yield up to a 200% increase in projected… Read More

The Devil You Know: Your Greatest Challenge Lives Inside Your Organization 

February 19, 2015

By: Nancy Schwartz

Surprising, distressing, but all too true! According to findings released in the 2015 Nonprofit Communications Report, one of your greatest challenges to fundraising effectiveness is the difference in priorities and perspectives held by you (a fundraiser) and your key colleagues—your executive director and communicat… Read More

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