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Nancy Schwartz

Nonprofit Marketing Coach and Problem Solver

Marketing problem solver Nancy Schwartz helps nonprofit organizations raise awareness, hone messages and grow loyal relationships with key supporters.

Known for connecting strategy with refreshingly practical application, Nancy is a renowned speaker and trainer, a disarming and motivating coach and consultant, and publisher of the popular blog and e-newsletter, Getting Attention. In any medium, her deep experience, insights and passion guide clients up and over their most daunting nonprofit marketing challenges

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How to Build Stronger Donor Relationships Right Now: Ideas from Fellow Fundraisers (Part 1) 

February 10, 2015

By: Nancy Schwartz

Have two minutes? Please tell us what you’re doing to strengthen donor relationships and/or what’s in your way. Thanks! Thanks to these fabulous fundraisers in the field for sharing their right-now paths to stronger relationships with donors and what’s getting in their way!… Read More

Create a Style Guide That’s Useful and Used (Part Two) 

January 30, 2015

By: Nancy Schwartz

  Read Part One Use this Start-to-Finish Checklist to Build a Useful Guide Identify your Consistency Czar—the person on your team in charge of creating and managing the style guide. Your czar should be a content expert, good listener, and diplomatic powerhouse. She is the single person who will answer questions … Read More

Style Guide Your Way to Recognition, Repeats, and Actions: Part One 

January 12, 2015

By: Nancy Schwartz

  Read Part Two Keeping everyone on the same page is tough, especially when it comes to content and conversations. Think about it: You’re asking your fundraising colleagues and other organizational messengers to write and speak in a consistent voice and an appropriate tone. On top of that, there’s the matter o… Read More

Donor Love Part Two: Get Clued into Stronger Donor Relationships—Recommit to Your Privacy Policy 

January 12, 2015

By: Nancy Schwartz

Got 2 minutes? Please tell us what you’re doing to strengthen donor relationships, and/or what’s in your way. Thanks! Let me guess! You: Can’t see how your organization’s privacy policy relates to donor loyalty. Rely on your tech colleagues to handle everything related to your privacy policy. Are done! … Read More

Donor Love Part One: 7 Ways to Keep Donors Committed to Your Cause 

January 6, 2015

By: Nancy Schwartz

Got 2 minutes? Please tell us what you’re doing to strengthen donor relationships, and/or what’s in your way. Thanks! Honoring your donors—and prospects—is, hands-down, the most effective approach to building strong and lasting relationships with the folks whose help you need so very much. It’s no sur… Read More

Motivate ’Em Messages: What Secrets Can You Share? 

December 11, 2014

By: Nancy Schwartz

When I saw this Facebook post from the Elizabeth Coalition to House the Homeless (ECHH), my smile spread like wildfire. You see, we’ve been working with the ECHH team on year-end fundraising campaigns for a few years, and among the countless things I was surprised to learn when we started is just how many of… Read More

How Did You Handle…? A Brilliant Change-Up for Your Year-End Campaign (and Beyond!) 

December 8, 2014

By: Nancy Schwartz

Read Part One and Part Two This post wraps up our first topic in the new How Did You Handle…? series—specific how-tos based on your experiences. Here’s the why and how-to behind a change-up likely to be relevant to your year-end prospects (and beyond):… Read More

How Did You Handle…? 2 MORE Examples of Change Ups for 2014 Year-End Campaigns 

December 3, 2014

By: Nancy Schwartz

Read Part One This post continues our new How Did You Handle…? series—specific how-tos based on your experiences. There’s still time to make productive changes to your year-end appeal! Here are more year-end campaign change-ups, attempted for the first time this year by some of your fundraiser peers (with early r… Read More

How Did You Handle…? 3 Examples of Change Ups for 2014 Year-End Campaigns 

November 19, 2014

By: Nancy Schwartz

This post is the first in our new How Did You Handle…? Series—specific how-tos based on YOUR experiences.Please watch for our requests to share your wins, challenges and recommendations. YOU are the best trainers there are! Year-End fundraising tops most organizations’ “must do, every year” list, but it’s c… Read More

3 Steps to a Powerful, All-Organization Team of Messengers [Part Two] 

November 13, 2014

By: Nancy Schwartz

Be sure to check out part one of this two-part series on messaging. 3 Steps to a Team of Powerful Messengers Training your staff, leadership, clients partners and supporters is a high-impact, low-investment marketing strategy for every nonprofit, but one that’s frequently overlooked. It’s the ultimate low-hanging f… Read More

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