Free Fundraising Resources Library

Nancy Schwartz

Nonprofit Marketing Coach and Problem Solver

Marketing problem solver Nancy Schwartz helps nonprofit organizations raise awareness, hone messages and grow loyal relationships with key supporters.

Known for connecting strategy with refreshingly practical application, Nancy is a renowned speaker and trainer, a disarming and motivating coach and consultant, and publisher of the popular blog and e-newsletter, Getting Attention. In any medium, her deep experience, insights and passion guide clients up and over their most daunting nonprofit marketing challenges


3 Steps to a Powerful, All-Organization Team of Messengers [Part One] 

November 12, 2014

By: Nancy Schwartz

I recently completed an all-new message platform for the largest human services organization in Massachusetts. The platform included a tagline, positioning statement, talking points or key messages at organization and program level, and elevator conversation. This agency is renowned for high-quality service delivery, b… Read More

There’s More in the Middle: Close Your Giving Gap Now 

October 29, 2014

By: Nancy Schwartz

A huge “aha” bloomed in my mind as I digested the findings on shifts in giving patterns of rich vs. middle- and lower-income donors recently released by the Chronicle of Philanthropy.* Mash-up this takeaway with that shared a few months ago (by Sea Change Strategies’ Mark Rovner and Alia McKee) onThe Missing Midd… Read More

Love ‘Em Up Now to Boost Year-End & 2015 Support 

October 20, 2014

By: Nancy Schwartz

This final quarter can shine as the time to generate the donations you need to move your organization’s mission forward, if you do it right. In fact, 40% of online donors make their gifts in December, and that 40% to 60% of those gifts are made the last two days of the month according to… Read More

The Secret Sauce of Record-Breaking Year-End Campaigns 

September 17, 2014

By: Nancy Schwartz

Come in close and listen hard. This is a secret I don’t want to broadcast to the entire world. The secret sauce to ensuring year-end campaign success that I’ve seen work time and time again is this year-end checklist. Year-end campaign creation and management is a busy, often overwhelming process fraught with anxie… Read More

Reclaim Back to School: How to Stay Energized, Relevant, and at the Top of Your Game 

September 8, 2014

By: Nancy Schwartz

Our daughter, Charlotte, recently started sixth grade, and the pumped-up energy at school that first morning really got me thinking. “Back to school” is one of the definers of fall as we know it. It’s right up there with apples, the changing colors of the leaves, and Halloween. Here are all these kids marching in… Read More

Seeking the Killer App? You Already Have It—Your Website 

August 19, 2014

By: Nancy Schwartz

Way back when, when social media was newish—let’s say 2007—I used this classic baseball analogy to illustrate how social media fit into the communications universe. Your website is your nonprofit’s online home base, with email as pitcher (no hits without the pitcher). Core social media platforms (now Facebo… Read More

This Book Could Change Your Life: Great Summer Reads for Fundraisers 

August 8, 2014

By: Nancy Schwartz

When I asked nonprofit experts in a range of fields, from fundraising to programs, to share their summer reading lists, I had no idea what to expect. I was thrilled to hear so many passionate stories about books that have made (or are likely to make) a huge difference in these folks’ lives. I’m sure… Read More

Reboot with These 6 Summer Camp Strategies 

July 18, 2014

By: Nancy Schwartz

Our daughter Charlotte’s world right now is probably familiar to many of you. She’s in the middle of a blissful summer at a few different day and overnight camps. At the end of every day, her mind and creativity are stimulated, she’s made new friends, and she sleeps soundly with a smile on her face.… Read More

How to Collect and Use Testimonials for Your Nonprofit 

July 7, 2014

By: Nancy Schwartz

Are you searching for more effective ways to build interest and action for your nonprofit? There’s no better way than letting your supporters and partners do the talking with testimonials. You’ve seen testimonials for every type of program, issue, and organization imaginable. A testimonial is a brief quote from a m… Read More

8 Ways to Make Social Media Matter 

July 2, 2014

By: Nancy Schwartz

Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is. Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my Instagram strategy driving action?) is your immediate boss, board chair, o… Read More

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