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Category Archive: 1021 results for Best Practices

Want to Get More from Your Email List? Here’s One Change Your Nonprofit Should Try 

June 22, 2015

By: Iris Sutcliffe

Let’s start out by facing a tough reality: most nonprofits — even the most successful ones — aren’t getting the most they could be from their email list. It’s not that you’re not working hard or seeing good results. In fact, for many, email is the best way to reach donors, volunteers, and staff. But… Read More

3 Tips for Click-Worthy Subject Lines 

June 4, 2015

By: Iris Sutcliffe

Inspire more donors to open your emails with these strategies.… Read More

Social Media Content Is Sitting Right in Front of You 

June 1, 2015

By: Liz Ragland

Content for your social media channels is sitting right in front of you. Really! Your website, donor appeals, and newsletters are just waiting to be translated into a Facebook post, tweet, or YouTube video. Repurposing content can take some time, but once you get the hang of it, you’ll start thinking of ideas to feed… Read More

A Few of My Favorite Tools 

May 27, 2015

By: Nancy Schwartz

Like many of your organizations, my business is basically a tiny shop. There’s never enough time and everything to do. Plus, as a working mom (and daughter of a 92-year-old), I’m multitasking day and night and always have too much on my plate. I think you see what I mean. We all need help to… Read More

The 5 Cs of Great Nonprofit Storytelling 

May 26, 2015

By: Iris Sutcliffe

Crafting a fundraising campaign that tells a story about your organization’s mission or successes is a super-effective way to make emotional connections with your donors. But what goes into writing an email that tells a great nonprofit story? Five things, to be exact. Conveniently, they all start with C: Core message… Read More

How to Integrate Your Email Program with Your Website 

May 19, 2015

By: Iris Sutcliffe

You have a website. You’re sending out email newsletters. But how well are these two tools working together? If you haven’t thought about how to integrate your website and email marketing, your nonprofit could be missing out on valuable opportunities to grow your audience, increase donations, and ultimately further… Read More

How to Equip Your Peer Fundraisers So They Are Nothing but Successful 

May 12, 2015

By: Liz Ragland

The first step to launching a peer-to-peer fundraising campaign is to rally supporters to raise money on your behalf. Asking supporters to jump into the role of fundraiser is a big step for both you and your supporters. This means entrusting your supporters to launch your appeal to their social circles, ask for donatio… Read More

How To Write Emails That Rock: 3 Tips for Planning and Strategy 

April 24, 2015

By: Iris Sutcliffe

We are so lucky as nonprofit fundraisers today. We have a huge digital toolbox at our disposal to facilitate giving: our organization’s website, social media channels, text to give, crowdfunding, and, of course, email. For most digital fundraising methods to work well, we need a direct line of communication to our do… Read More

4 Actions You Can Take to Grow and Sustain Your Email List 

April 20, 2015

By: Miranda Paquet

Whether you’re starting from scratch or have been building your email list for years, you know it’s important to actively promote your email list and encourage your existing contacts to engage with your organization. After all, a dedicated email list can have serious payoffs for your nonprofit — including everyth… Read More

How Do I Protect Our Donors’ Privacy When Board Members Want Their Data? 

April 10, 2015

By: Nancy Schwartz

Q: Please help! Our small community foundation has great board members willing to help us reach out to donors, past and prospective, but six board members serve on a local college board that is primarily a fundraising board that’s in active campaign mode. Here’s the glitch: A few of these folks keep asking me for… Read More

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