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Category Archive: 1023 results for Best Practices

4 Actions You Can Take to Grow and Sustain Your Email List 

April 20, 2015

By: Miranda Paquet

Whether you’re starting from scratch or have been building your email list for years, you know it’s important to actively promote your email list and encourage your existing contacts to engage with your organization. After all, a dedicated email list can have serious payoffs for your nonprofit — including everyth… Read More

How Do I Protect Our Donors’ Privacy When Board Members Want Their Data? 

April 10, 2015

By: Nancy Schwartz

Q: Please help! Our small community foundation has great board members willing to help us reach out to donors, past and prospective, but six board members serve on a local college board that is primarily a fundraising board that’s in active campaign mode. Here’s the glitch: A few of these folks keep asking me for… Read More

3 Ways Visuals Make Your Nonprofit Annual Report Shine 

April 3, 2015

By: Andrea Brody

Your nonprofit annual report is an excellent opportunity to show supporters the great work you’re doing and make them feel good about their decision to donate to your nonprofit. However, many organizations get caught up in the finances and program metrics that are included in annual reports and forget to feature the … Read More

The Power of the Peer 

March 27, 2015

By: Kari Saratovsky

The Power of the Peer-to-Peer Fundraising Tools While nonprofit fundraisers might argue that online giving is the current hot trend, if you look closely at what’s having the greatest influence, it’s the emergence of peer-to-peer fundraising tools. These platforms make it easy to find and give to causes or individua… Read More

The ABCs of Donor Prospecting 

March 27, 2015

By: Iris Sutcliffe

Virtually every nonprofit has high-capacity donors hiding in plain sight. A whopping 40% of donors in a recent study admitted they could give more than they currently are. Our job as fundraisers is to identify those prospects so we can start moving them up to greater levels of giving. Here’s how to start making that… Read More

Millennials as Your Secret Weapon 

March 23, 2015

By: Iris Sutcliffe

Nonprofits are finding new ways to tap the most vocal supporters outside their core networks to become active supporters of their causes. These supporters, or peer influencers, could be even more important than your brand. While young people may be inclined to “like” or share your existing information, you must res… Read More

Why Social Proof Is an Important Part of Your Fundraising Website 

March 17, 2015

By: Network for Good

Why Social Proof Is an Important Part of Your Fundraising Website It’s human nature to pay attention to what other people are doing, and to be influenced by what we see. Visitors will trust your fundraising website much more, and therefore donate more, if they see that people they know trust you. What Is Social… Read More

Gift Strings? Giving Options? Understanding Online Fundraising Software 

March 17, 2015

By: Network for Good

Understanding Online Fundraising Software Designing a great website for your nonprofit is one thing. Setting up online fundraising software is another. It really isn’t complicated (as long as you have the right software), but there are a few things you need to understand so that you can make your fundraising webs… Read More

How to Choose the Best Pictures to Use with Your Online Donation Software 

March 17, 2015

By: Network for Good

How to Choose the Best Pictures to Use with Your Online Donation Software The internet is a visual medium, and that can be very beneficial for nonprofits. Your online donation software should include images, but to get the best response, you need to use the right kind. Include Your Logo Online fundraising tools should … Read More

5 Ways to Use Email to Drive Participation at Your Next Fundraiser 

March 17, 2015

By: Iris Sutcliffe

Running a successful fundraising event is easier said than done. You put in weeks of planning with the ultimate goal of getting as many people as involved as possible, and you want to make sure your hard work pays off. One of the most important tools you have to promote your next fundraising event is… Read More

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