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Category Archive: 1014 results for Best Practices

3 Ways to Shrink Your Communications-Fundraising Divide 

February 22, 2016

By: Nancy Schwartz

There’s strong evidence that integrating communications and fundraising into a single team is a real success factor. For many organizations, that shift is far, far away or absolutely out of the question. Even so, you can take small steps to shake up your silos and build productive partnerships. Try any or all of thes… Read More

How to Create a Fundraising Event Plan 

February 16, 2016

By: Caryn Stein

The first step to planning a successful fundraising event is to take a step that is so tempting to skip:  Clearly articulate your grand plan. To create a useful fundraising event plan, ask yourself: Who is my audience? What venues are the best to reach them? What do I want them to do? Is an… Read More

Who’s Your Nonprofit BFF? 

February 10, 2016

By: Liz Ragland

Take our quiz and find out which nonprofit expert you would "click" with. … Read More

Logic Models and Fundraising: What You Need to Know 

January 12, 2016

By: Rachel Brown

As a nonprofit fundraiser, it’s important to understand the different methods to analyze and communicate the impact of your organization’s work. One of these methods is a logic model. Logic models allow you to draw connections among three key elements: The resources needed to run your organization’s programs The … Read More

Thank You Calls as a Donor Retention Tool: 6 Steps to Success 

January 6, 2016

By: Claire Axelrad

Developing a robust gratitude program is the most important thing you can do to retain and upgrade donors.… Read More

6 Things You Need for a Successful Year-End Email 

December 23, 2015

By: Network for Good

Creating your year-end email appeals? Don’t forget these six key ingredients: An obvious donation button. Your donate button should be big, bold, and above the fold. When your donors want to give, it needs to be as easy as possible. They shouldn’t need to hunt for the link to your donation page. A clear and… Read More

Get Your Thank Yous on Track for Year-End 

December 21, 2015

By: Liz Ragland

After the busy nonprofit year-end giving season comes the often overlooked nonprofit thank you season. Remember to give thanks for donations early and often. Showing constant, authentic appreciation for your donors (new and old) is crucial for retaining supporters. Download our Complete Donor Thank You Guide and you&… Read More

The 4-Step Path to Stronger Thank Yous 

December 15, 2015

By: Caryn Stein

Making thank you letters a priority now will ultimately help you retain and grow your community of donors.… Read More

8 Ways to Make the Most of Your Year-End Fundraising Campaign 

December 11, 2015

By: Caryn Stein

Whether you’ve prepared all year for December fundraising or are playing catch up, there are still opportunities to make simple changes to help raise more money for your cause this year. Use this quick checklist to improve your odds of making the most out of this season of giving: 1. Simplify your nonprofit home … Read More

New Donor Prospecting 101 

December 10, 2015

By: Barbara O'Reilly, CFRE

In one of my earlier posts, I suggested that it’s best to focus fundraising efforts on strengthening relationships with an organization’s current supporters. New research shows that getting new donors: is expensive. Acquisition costs can be anywhere from $.25-$1.50 to raise $1; has a very low ROI of $1.00; … Read More

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