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Category Archive: 1021 results for Best Practices

Logic Models and Fundraising: What You Need to Know 

January 12, 2016

By: Rachel Brown

As a nonprofit fundraiser, it’s important to understand the different methods to analyze and communicate the impact of your organization’s work. One of these methods is a logic model. Logic models allow you to draw connections among three key elements: The resources needed to run your organization’s programs The … Read More

Thank You Calls as a Donor Retention Tool: 6 Steps to Success 

January 6, 2016

By: Claire Axelrad

Developing a robust gratitude program is the most important thing you can do to retain and upgrade donors.… Read More

6 Things You Need for a Successful Year-End Email 

December 23, 2015

By: Network for Good

Creating your year-end email appeals? Don’t forget these six key ingredients: An obvious donation button. Your donate button should be big, bold, and above the fold. When your donors want to give, it needs to be as easy as possible. They shouldn’t need to hunt for the link to your donation page. A clear and… Read More

Get Your Thank Yous on Track for Year-End 

December 21, 2015

By: Liz Ragland

After the busy nonprofit year-end giving season comes the often overlooked nonprofit thank you season. Remember to give thanks for donations early and often. Showing constant, authentic appreciation for your donors (new and old) is crucial for retaining supporters. Download our Complete Donor Thank You Guide and you&… Read More

The 4-Step Path to Stronger Thank Yous 

December 15, 2015

By: Caryn Stein

Making thank you letters a priority now will ultimately help you retain and grow your community of donors.… Read More

8 Ways to Make the Most of Your Year-End Fundraising Campaign 

December 11, 2015

By: Caryn Stein

Whether you’ve prepared all year for December fundraising or are playing catch up, there are still opportunities to make simple changes to help raise more money for your cause this year. Use this quick checklist to improve your odds of making the most out of this season of giving: 1. Simplify your nonprofit home … Read More

New Donor Prospecting 101 

December 10, 2015

By: Barbara O'Reilly, CFRE

In one of my earlier posts, I suggested that it’s best to focus fundraising efforts on strengthening relationships with an organization’s current supporters. New research shows that getting new donors: is expensive. Acquisition costs can be anywhere from $.25-$1.50 to raise $1; has a very low ROI of $1.00; … Read More

#GivingTuesday is Over, Now What? 

December 2, 2015

By: Liz Ragland

#GivingTuesday is over but the year-end giving season has just begun! Use this flow chart to map out your next steps. … Read More

4 Steps to Improve New Donor Retention 

November 23, 2015

By: Nancy Schwartz

Power up your relationship-building process with first-time donors by trying these tips in 2016.… Read More

Less Is More: 4 Tips for Great Year-End Appeals 

November 18, 2015

By: Iris Sutcliffe

The final two months of the year, and especially the end of December, are prime time for donors to give. With so much competition for their attention, it’s vital to send appeals that quickly draw donors into your mission and inspire them to take action. In our Nonprofit 911 webinar Crucial Year-End Giving Strategies,… Read More

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