Category Archive: 668 results for Fundraising

Donor segmentation is an essential part of every fundraiser’s work. Segmenting is the first step to knowing your donors better. Grouping donors by certain criteria or segments gives you a better idea of who is in your donor management system based on giving habits, location, involvement, and more. Segmentation not on… Read More

As a small nonprofit, you need systems that intuitively understand the jobs you need to accomplish. On any given day, nonprofit development staff members are hard at work communicating with supporters. The fundamentals of your work can be broken into five categories: soliciting donations, stewarding donors, acknowledgi… Read More

Donor stewardship is an intentional, focused process that begins as soon as a donor makes their initial gift, and continues throughout their relationship with your organization. It conveys your appreciation, creates a sense of working together for a cause you both care about, and generates loyalty. Donor stewardship is… Read More

Every nonprofit fundraiser knows that the right plan is essential to obtaining your goals. A multichannel communications plan ensures your nonprofit can coordinate your messaging across channels during year-end. Synchronize the timing of your fundraising and marketing pieces to boost your messaging to donors and prospe… Read More

A nonprofit organization’s success depends on the strength of its relationships with its donors. Those relationships are built on each donor’s sense of partnership and confidence that their gifts are making the impact they intend. The goal of donor stewardship is to build engagement and a commitment to ongoing supp… Read More

September’s here and you know what that means. It’s time to go back to school! Welcome to Orientation! The learning never stops at Network for Good University, where class isn’t just for kids anymore. We know you’re always searching for the latest and greatest information that will set you up for fundraising su… Read More

Technology has changed the nonprofit landscape—and your job—in more ways than one. A digital strategy is essential to the success of your fundraising campaigns. Use your donor management system to analyze your donor data and segment your donors into groups to target your campaigns for better fundraising results. Th… Read More

Improving your fundraising efficiency all comes back to donor management. All the inspiration and motivation you arouse in your donors means nothing if you don’t have the proper tools to track their engagement, record their donations, thank them for their support—and contact them again. The right donor management s… Read More

Knowing what motivates your donors to give to your organization is vital to the growth and longevity of your relationship. Have they been personally affected by the issue? Are they eager for ways to give back to their community? Is it part of a family tradition, or did they learn about you through their social… Read More

The changing of the guard is as old as time. It can be a bumpy road if you don’t plan for it. The older donor generations can feel pushed out of the very causes they helped launch. Meanwhile, the younger generations cry out for change and inclusion. How do you reach across the generations and… Read More