Category Archive: 819 results for Fundraising

What makes the difference between donor communications that generate a response and action versus those that end up being forgotten? Effective donor communications share common characteristics based on best practices. Here’s how to create a communications plan that results in engaged donors. 1) Know Who You’re Cont… Read More

As we celebrate International Women’s Day (and all of Women’s History Month) it’s worth taking a moment to look at the state of women working in the nonprofit sector. In a field where so many women find their calling, what is it that drives us? In this past year, we’ve seen a massive groundswell of… Read More

To keep supporters engaged, you need to know what motivates them. Communications that connect with what donors care about resonate and generate a response. Let’s look at six motivations that drive supporters to give and how you can craft your communications accordingly. 1) Driven by Mission Donors choose to support y… Read More

The power of social media, combined with access to personal networks and the ease of online giving, combine to make peer-to-peer fundraising one of the most effective ways for organizations to increase donations. Today’s digital tools and communication platforms make it easy for supporters to raise money on their fav… Read More

How can you help nonprofit fundraisers become better at their craft? It turns out that a bit of coaching goes a long way. I sat down with Kimberly O’Donnell, head of the Professional Coaching Program at Network for Good to learn more about who our fundraising coaches are, the work they do with thousands of… Read More

Whenever the calendar turns to a new year, nonprofits and their fundraisers breathe a collective but short-lived sigh of relief, having closed another calendar or fiscal year. In most cases, that year culminated with a December fundraising sprint that ostensibly began on #GivingTuesday. Then, after having just enough t… Read More

Peer-to-peer campaigns are an increasingly popular fundraising method for nonprofit organizations. You’ve seen how other organizations are using peer-to-peer fundraising successfully, and you know it could help you as well. But if you’ve never put together a peer-to-peer campaign before, you may be wondering where … Read More

Peer-to-peer fundraising is an ideal way for your supporters to raise donations for your organization. It gives them a way to engage further with your mission and make a significant impact. Simultaneously, it harnesses the relationships that your supporters share with friends, families, and coworkers to generate awaren… Read More

Today’s nonprofits have discovered the power of their donors’ ability to advocate on their behalf through peer-to-peer fundraising. We’re all influenced by our family, friends, and wider communities. We trust people we know and like. And we’re more likely to act when they ask us to join them in supporting somet… Read More

Mediaplanet recently interviewed Network for Good CEO, Bill Strathmann, for a supplement in USA Today. The series, Empowering Nonprofits, included a piece titled “Experts on How Technology Is Changing the Future of Fundraising,” featuring five leaders using technology to level the fundraising playing field… Read More