Category Archive: 824 results for Fundraising

Your fundraising event’s success depends on the quantity (and quality) of guests who RSVP (and actually show up). In political campaigns, the “flake rate” tracks the number of volunteers who say they’ll canvas, phone bank, or attend a rally, but don’t show up. Every nonprofit experiences this phenomenon. A hi… Read More

Netflix has forever changed the way we watch our favorite shows and arguably, our general construct of television. Hulu, Amazon, and now Apple are all trying to replicate the Netflix model for their customers. What can nonprofits take away from Netflix’s business practices and incorporate into our fundraising plans t… Read More

Fundraising events are a nonprofit mainstay, but they take a lot of time, money, and effort to produce. Creating a solid plan before you launch your campaign, will help create an event that your guests will remember—and won’t break your bank! Vision What’s the first thing you need to decide when planning your eve… Read More

Myths are inspiring stories of gods and goddesses. They can also be widely held, but false, beliefs or ideas. But they’re compelling because they’ve been passed along as fact by so many people for so long. Some have even made their way into the world of nonprofit fundraising and run the risk of putting off… Read More

Thankfulness strengthens relationships, and it’s one of the most important and impactful types of donor communication. Demonstrating your appreciation shows that you value your donors and count them as an essential part of your team. Sending tailored thank you messages creates goodwill and makes donors more engaged w… Read More

The content of your messages isn’t the only way to tailor your communications to each donor. You can also customize the way you communicate and the methods you use. The more you tailor your communication, the more you supporters will welcome your messages. Honing Your Style and Tone The style of your communications w… Read More

What makes the difference between donor communications that generate a response and action versus those that end up being forgotten? Effective donor communications share common characteristics based on best practices. Here’s how to create a communications plan that results in engaged donors. 1) Know Who You’re Cont… Read More

As we celebrate International Women’s Day (and all of Women’s History Month) it’s worth taking a moment to look at the state of women working in the nonprofit sector. In a field where so many women find their calling, what is it that drives us? In this past year, we’ve seen a massive groundswell of… Read More

To keep supporters engaged, you need to know what motivates them. Communications that connect with what donors care about resonate and generate a response. Let’s look at six motivations that drive supporters to give and how you can craft your communications accordingly. 1) Driven by Mission Donors choose to support y… Read More

The power of social media, combined with access to personal networks and the ease of online giving, combine to make peer-to-peer fundraising one of the most effective ways for organizations to increase donations. Today’s digital tools and communication platforms make it easy for supporters to raise money on their fav… Read More