Category Archive: 736 results for Fundraising

What kind of experience do you provide your donors? Ask your coworkers about your donor experience and you’ll probably hear positive feedback. You thank them in a timely fashion, you send an email newsletter a couple times a year, you celebrate them at your annual fundraising event. You’re doing everything nonprof… Read More

What’s the secret to attracting major donors? Join us for our webinar, Every Fish Can Become a Whale: Major Donor Fundraising, to find out! We’re thrilled to have special guest G.C. Murray II, Esq., DPL, join us. President and Founder of the Innovative Community Engagement Foundation, G.C. will share the … Read More

Having clear goals in mind before you launch any fundraising or engagement initiative makes for a straightforward evaluation process. Use your planning phase to determine how you’re going to measure success for each individual campaign and the organization as a whole. Did you meet the benchmarks you set? Were there a… Read More

On average, nonprofit organizations lose more than 60 percent of donors each year. If you’re too focused on chasing new donors, you’re missing the low-hanging fruit already within reach—your existing donors. As you embark on a new year, start by looking to retain and upgrade those who already invest in your organ… Read More

The heart of a good fundraising plan is determining your goals. Start with a discussion among senior staff (executive director, development director, board, senior leaders). This may seem obvious, but development staff can often be omitted from organizational financial decisions and program discussions. As a developmen… Read More

Your year-end campaign is finally over. You’ve processed all your donations, thanked donors, posted on social media, and updated your website. Now what? While you and your donors are still feeling the warm glow of the giving season, what can you do to build on that momentum? How do you harness that good feeling and… Read More

Now that you’ve recovered from the holidays, it’s time to get back down to business. Before you can prepare your next fundraising campaign, invest in technology, cultivate your board, or steward donors, you need to make a plan. Creating an annual plan for your development department—even if you’re a department … Read More

We all know that saying thank you is good etiquette. Timely thank yous for donor gifts are expected, as they should be. With just a little extra thought, your thank yous can make a meaningful impact and truly delight donors. And there’s no time like the new year to refine your donor thank you process.… Read More

Video is a powerful way to communicate a message, and thank you messages are no exception. Video engages the viewer to create a more memorable experience than a letter can replicate. You don’t need fancy equipment or complex editing software to create effective donor thank you video—even small nonprofits can take a… Read More

Appreciation is the foundation of donor retention. Communicating gratitude assures donors that you value them as an important part of your team. Saying “thank you” is more than just good manners. It generates goodwill and enthusiasm, and it motivates donors to spread positive word-of-mouth about your organization a… Read More