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Category Archive: 777 results for Fundraising

12 Steps to Better Donor Stewardship 

May 1, 2019

By: Linda Lombardi

So you want to steward your donors? Well, spring is the perfect time to do it. The weather’s getting nicer and so are people’s moods. Giving makes people happy—and happy people give more. Since a primary goal of stewardship is to create lifelong donors and generate more funding through deeper relationships, you… Read More

Spring Cleaning with Donor Management 

April 29, 2019

By: Linda Lombardi

Spring cleaning is in full swing. Whether you’re a fan of Marie Kondo’s approach to tidying and organizing or swear by your own method, one thing’s for sure…getting your donor data in order is a priority for any fundraiser. How Donor Management Systems Improve Fundraising If your current method of tracking and … Read More

5 Ways to Engage Modern Donors 

April 26, 2019

By: Linda Lombardi

Much has been written about how to approach Millennials. (As a Gen Xer, I’d argue too much.) As the first “digital native” generation—that is, they grew up with technology—are the rules of communication really that different? If you answered yes, you’d be right. And wrong. From Matures to Millennials, the d… Read More

The 5 Stages of Donor Stewardship 

April 24, 2019

By: Linda Lombardi

You’ve successfully attracted donors to your cause. They’re passionate, eager, and willing to support you. But if you don’t steward them successfully, you’ll lose them. And then you’re simply spending all your precious fundraising time trying to get new donors to replace the ones you let slip away. Make note … Read More

How to Master the ABCs of Fundraising 

April 22, 2019

By: Linda Lombardi

Pablo Picasso famously said one must “Learn the rules like a pro, so you can break them like an artist.” Mastering the fundamentals of any field provides the foundation of success and creativity. You have to know how something works in order to go further and try something new. But where to begin? How do… Read More

3 Essential Spring Campaign Follow-Up Steps 

April 17, 2019

By: Linda Lombardi

If your fiscal year ends June 30, chances are you’re planning a spring campaign. You’ve drafted a compelling, donor-driven appeal; branded your online presence; and integrated your messaging into every aspect. You’ve been so focused on launching your campaign. But did you plan your follow-up with as much attentio… Read More

Building the Perfect Spring Campaign 

April 16, 2019

By: Linda Lombardi

Spring is in the air and it’s the perfect time to launch a fundraising campaign. Use this time to engage and renew donors, attract prospects, build awareness, and plant the seeds that sustain your organization. Tailor your spring campaign to: Raise funds to support a new initiative. Expand the impact of your annual g… Read More

The Secret to Post-Event Donor Engagement 

April 10, 2019

By: Linda Lombardi

Are you doing enough to make the joy and excitement of your event last long after the guests have left, and all the decorations have been packed up? The days and weeks following your event are a prime time to increase your donor engagement (and giving). Extend the red carpet treatment to your post-event communications… Read More

4 Ways to Raise More Money Before, During, and After Your Event 

April 4, 2019

By: Linda Lombardi

You’ve planned a smashing event. Your RSVP list is a veritable who’s who of your community. Everyone is buzzing, and when the event rolls around, it’s a hit. Even that one hard-to-please board member is smiling. (You know the one.) So, how are you going to maximize this good feeling and keep the momentum going… Read More

5 Ways to Get More Event RSVPs 

April 3, 2019

By: Linda Lombardi

Your fundraising event’s success depends on the quantity (and quality) of guests who RSVP (and actually show up). In political campaigns, the “flake rate” tracks the number of volunteers who say they’ll canvas, phone bank, or attend a rally, but don’t show up. Every nonprofit experiences this phenomenon. A hi… Read More

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