Category Archive: 673 results for Fundraising

What motivates donors to continue giving to an organization? Traditionally, research that’s focused on charitable giving has looked at how to motivate donors to give an initial gift. But are you doing everything you can to increase donor loyalty? After all, fundraising pros know that donor retention is the golden tic… Read More

Once Upon a Time… Everyone loves a good story. In celebration of National Tell a Story Day, we’re opening up early registration to our May Masterclass Webinar, “How to Tell Stories That Take Supporters from Passive to Passionate.” Discover the four steps to successful storytelling with Julia Campbell, author o… Read More

In order to build meaningful donor relationship that results in ongoing support, nonprofits must optimize the donor experience: the path of a donor’s engagements, interactions, and activities with the organization. With the right tools, building and managing an exceptional donor experience isn’t difficult. Eve… Read More

What makes some donors content to give just once to an organization, while others become ongoing supporters? How can nonprofits build loyal donor relationships that are strong enough to stand the test of time? According to research by the Association of Fundraising Professionals and the Center on Nonprofits and Philant… Read More

Although we recommend talking directly with your donors to learn what matters to them, one-on-one conversations aren’t the only way to gain valuable information about your donors. Through data analysis of the information in your donor management system, you can obtain insights that will help you create a better exper… Read More

A sought after fundraising speaker and thought leader, Rachel Muir founded her own nonprofit, Girlstart, with just $500 and a credit card. A winner of Oprah Winfrey’s Use Your Life award, Rachel is a three-time finalist for Ernst & Young’s Entrepreneur of the Year Award, was named “Outstanding Fundraising Exe… Read More

“The most useful and influential people in America are those who take the deepest interest in institutions that exist for the purpose of making the world better.” — Booker T. Washington Throughout American history, there have been wealthy patrons who have used their money for good—Andrew Carnegie, Madam C.J. Wa… Read More

“Segmenting our donors was the engine behind making our year-end campaigns more successful. After a year of using Network for Good, we beat our holiday giving goal by $12K!” – Melanie Burch, Middleburg Humane Foundation Director of Development Middleburg Humane Foundation is a Virginia-based nonprofit founded… Read More

As we mentioned in our recent post, “3 Reasons Why Nonprofits Should Focus on the Donor Experience,” one of the best ways to find out what a good donor experience looks like is to talk with your current, loyal donors. By listening to what matters to them and what makes them feel connected to your… Read More

Although it’s unclear exactly how the new tax law will impact charitable donations, nonprofits can’t afford to wait and see. Many nonprofits are now thinking of new ways to attract and retain donors to ensure that funding stays consistent. According to research by the Association of Fundraising Professionals and th… Read More