Category Archive: 691 results for Fundraising

Heads or tails? Marketing or fundraising? There’s no need to choose just one strategy to advance your cause. When marketing and fundraising work in sync as two halves of a whole, your efforts are more successful. Marketing motivates volunteers, program participants, and others to give. It’s what drives donor engage… Read More

We’ve seen it time and again. The most reliable, successful way to boost your fundraising results is through donor engagement. An engaged donor is a happy—and giving—donor. So, what’s the secret to engagement? Is it magic? A spell, maybe? It’s simple, really. The most effective way to build and strengthen you… Read More

Your donor thank you message is an important step in engaging with your donors. Finding the right balance of formality and personality can be the difference between a one-time donor and a life-long donor. From thank you letters to emails to personal phone calls, how you express your thanks says a lot about your organi… Read More

Father’s Day is upon us this weekend. As we celebrate dad, I’ve been thinking about advice our fathers pass on to us throughout our lives. How fathers have a way of making us feel prepared, informed, and safe. Something about dad also makes me think of lists and the gratifying feeling of checking things off.… Read More

The power of social media combined with the ease of online giving has contributed to the rise in popularity of peer-to-peer fundraising in recent years. These initiatives help nonprofits raise more money by amplifying your message through peer-driven campaigns. How often have your supporters asked what they can do to h… Read More

According to M+R’s Benchmarks Study for 2018, monthly giving revenue increased by 40 percent. A monthly, or recurring, gifts program builds a community of loyal, engaged donors; while simultaneously providing the regular income you can depend on. Recurring gifts are also the best prevention against lapsed donors. Som… Read More

Major donors need to be cultivated one at a time. A major gifts program takes time and commitment. The reality is that a small number of donors have the potential to make up a large part of your overall giving total. Reaching out to this group of donors will pay off. Cultivating relationships with major… Read More

For many nonprofits, mid-level donors are the backbone of any fundraising campaign. They’re loyal and generous and have multi-year retention rates. They serve as a bridge between small and major donors. A mid-level donor segment will differ from organization to organization. For some, it will include gift ranges of $… Read More

Gratitude comes in all shapes and sizes. Whether your method of choice is an email, a letter, or a phone call; those two little words —thank you— go a long way to brightening someone’s day and making them feel appreciated. A heartfelt, sincere gift acknowledgment can be the difference between a first-time donor a… Read More

Monthly donors are some of your most loyal supporters. But keeping them engaged takes dedication and planning. Just like growing any garden, you have to cultivate your recurring donors in order to make your program sustainable. Once you have established your monthly giving program, and one-time donors are upgrading to … Read More