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Category Archive: 772 results for Fundraising

Cultivating Major Donors: Q&A with G.C. Murray II, Esq., DPL 

January 15, 2019

By: Linda Lombardi

What’s the secret to attracting major donors? Join us for our webinar, Every Fish Can Become a Whale: Major Donor Fundraising, to find out! We’re thrilled to have special guest G.C. Murray II, Esq., DPL, join us. President and Founder of the Innovative Community Engagement Foundation, G.C. will share the … Read More

3 Key Fundraising Metrics to Watch This Year 

January 11, 2019

By: Linda Lombardi

Having clear goals in mind before you launch any fundraising or engagement initiative makes for a straightforward evaluation process. Use your planning phase to determine how you’re going to measure success for each individual campaign and the organization as a whole. Did you meet the benchmarks you set? Were there a… Read More

How to Retain and Grow Your Donor Base 

January 10, 2019

By: Linda Lombardi

On average, nonprofit organizations lose more than 60 percent of donors each year. If you’re too focused on chasing new donors, you’re missing the low-hanging fruit already within reach—your existing donors. As you embark on a new year, start by looking to retain and upgrade those who already invest in your organ… Read More

4 Steps to Actionable Fundraising Goals 

January 9, 2019

By: Linda Lombardi

The heart of a good fundraising plan is determining your goals. Start with a discussion among senior staff (executive director, development director, board, senior leaders). This may seem obvious, but development staff can often be omitted from organizational financial decisions and program discussions. As a developmen… Read More

Ride the Wave: 3 Fundraising Strategies for the New Year 

January 8, 2019

By: Linda Lombardi

Your year-end campaign is finally over. You’ve processed all your donations, thanked donors, posted on social media, and updated your website. Now what? While you and your donors are still feeling the warm glow of the giving season, what can you do to build on that momentum? How do you harness that good feeling and… Read More

4 Questions Your Fundraising Plan Must Answer 

January 7, 2019

By: Linda Lombardi

Now that you’ve recovered from the holidays, it’s time to get back down to business. Before you can prepare your next fundraising campaign, invest in technology, cultivate your board, or steward donors, you need to make a plan. Creating an annual plan for your development department—even if you’re a department … Read More

7 Best Practices for Donor Thank You Emails 

January 3, 2019

By: Linda Lombardi

We all know that saying thank you is good etiquette. Timely thank yous for donor gifts are expected, as they should be. With just a little extra thought, your thank yous can make a meaningful impact and truly delight donors. And there’s no time like the new year to refine your donor thank you process.… Read More

How to Create a Donor Thank You Video 

December 31, 2018

By: Linda Lombardi

Video is a powerful way to communicate a message, and thank you messages are no exception. Video engages the viewer to create a more memorable experience than a letter can replicate. You don’t need fancy equipment or complex editing software to create effective donor thank you video—even small nonprofits can take a… Read More

6 Opportunities to Thank Donors for Better Retention 

December 26, 2018

By: Linda Lombardi

Appreciation is the foundation of donor retention. Communicating gratitude assures donors that you value them as an important part of your team. Saying “thank you” is more than just good manners. It generates goodwill and enthusiasm, and it motivates donors to spread positive word-of-mouth about your organization a… Read More

10 Things to Do for Your Final Year-End Push 

December 24, 2018

By: Linda Lombardi

Heads up, fundraisers. It’s crunch time! Are you ready to win the race to year-end? You can’t ignore the data—10 percent of all online giving happens December 29-31. Do you really want to miss out on those donations because you didn’t do one final year-end campaign push? Here are ten simple things you can do… Read More

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