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Category Archive: 828 results for Marketing

Marketing and Fundraising: Two Halves of the Same Coin 

June 21, 2018

By: Linda Lombardi

Heads or tails? Marketing or fundraising? There’s no need to choose just one strategy to advance your cause. When marketing and fundraising work in sync as two halves of a whole, your efforts are more successful. Marketing motivates volunteers, program participants, and others to give. It’s what drives donor engage… Read More

How Marketing Engages Donors and Boosts Giving 

June 20, 2018

By: Linda Lombardi

We’ve seen it time and again. The most reliable, successful way to boost your fundraising results is through donor engagement. An engaged donor is a happy—and giving—donor. So, what’s the secret to engagement? Is it magic? A spell, maybe? It’s simple, really. The most effective way to build and strengthen you… Read More

Out of The Box Strategies: Q&A with Cortni Grange 

May 24, 2018

By: Linda Lombardi

We’re thrilled to have Cortni Grange, Executive Director of Future Leaders & Young Entrepreneurs (FLYE), as our special guest for our next webinar “Out of the Box Strategies for Fundraising Success.” Since its founding in 2013, FLYE has been dedicated to the intersection between athletics, entrepr… Read More

5 Principles of Donor Communications 

May 15, 2018

By: Linda Lombardi

Fundraising pros know that meaningful communication and gratitude are the bedrock of a robust family of donors. Donor data management and segmentation are the tools that make personalized communication possible. A successful donor communications strategy is the necessary element that turns first-time donors into lifelo… Read More

4 Essential Nonprofit Messaging Secrets 

May 10, 2018

By: Linda Lombardi

Want to know a secret?  There’s a trick to crafting the perfect marketing message for your nonprofit. Put your audience first. We all know people who are all about “me, me, me.” We tolerate them when we need to, but we avoid them as much as we can. On the other hand, we gravitate towards… Read More

7 Marketing Tips Every Fundraiser Needs 

May 2, 2018

By: Linda Lombardi

Everyone deserves a little self-promotion. Whether you’re shy about tooting your own horn or have fully mastered the humble brag, embracing your inner marketing maven will take your fundraising to the next level. Our eGuide “7 Marketing Tips Every Fundraiser Needs” offers seven easy steps you can implemen… Read More

Top 3 Storytelling Essentials for Fundraising 

April 27, 2018

By: Linda Lombardi

Once Upon a Time… Everyone loves a good story. In celebration of National Tell a Story Day, we’re opening up early registration to our May Masterclass Webinar, “How to Tell Stories That Take Supporters from Passive to Passionate.” Discover the four steps to successful storytelling with Julia Campbell, author o… Read More

Time to Upgrade How You Manage Your Nonprofit Donors 

April 9, 2018

By: Lisa Bonanno

Is a new or better donor management system (DMS) the answer you’ve been looking for? Complete this short-but-priceless checklist to find out. You’re passionate about your organization’s mission and work hard fundraising for your cause. Whether fundraising is one of your many responsibilities or your sole focus; w… Read More

2 Questions Before Planning Your Next Nonprofit Event 

March 7, 2018

By: Barbara O'Reilly, CFRE

Truth be told, I have a love/hate relationship with events. I love getting dressed up to attend a fancy benefit. On the other hand, I’ve seen too many organizations host events because their leaders felt they “should.” Without strategy or follow-up, events waste an organization’s limited resources and leave an … Read More

Double Feature: Thank You Wednesday Webinar + Donor Retention eBook 

January 29, 2018

By: Lisa Bonanno

We’re serving up a double helping of proven strategies for creating donor relationships that stand the test of time and memorable experiences for the people who support your cause. Grab a seat for our free Thank You Wednesday webinar and Donor Retention eBook. Partner Webinar: Thank You Wednesday—It’s Just the Be… Read More

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