Category Archive: 852 results for Marketing

How to Use Local Business Partnerships to Grow Your Donor Base While big grants and major donors shimmer like gold on the horizon, the reality for most small nonprofits is that sustaining revenue through large gifts is a mirage. Fortunately, there’s a solution: individual giving. And this solution is a reliable one. … Read More

When you want to contact your donors, chances are, you email them. And so does everybody else. Your donors, through no fault of their own, have inboxes that are constantly bogged down with messages from various organizations, businesses, stores, news outlets, and bloggers. And it’s a rare person who actually reads al… Read More

Attracting new donors is an essential part of every fundraising strategy. But it’s not enough. In 2019, only 19% of first-time donors gave a second time. You can’t sustain a nonprofit with that level of attrition — it will lead to burnout. Fortunately, there’s a simple way to convert one-time donors to monthly… Read More

If a picture is worth 1,000 words, how much is a video worth? For these five Network for Good customers, thank you videos are helping connect their donors to their causes. Video acknowledgements make donors feel appreciated in a very personal way which, for many nonprofits, wasn’t possible before.  And, thanks to Ne… Read More

You’re planning an awesome year-end campaign. You’re sharing your message on your social media channels, sending email appeals, and maybe even direct mail letters.   But wait! You need to build your email subscriber list so you can reach as many people as possible during year-end.  How do you fill your email lis… Read More

You may know your personality type, but do you know your fundraising type?  Just answer a few questions about your fundraising experience, your biggest hurdles, and your motivations. We’ll tell you which type of fundraiser you are. Take the quiz here! Why learn your fundraising type?  Understand yourself. It&… Read More

Don’t think of yourself as a marketer? We beg to disagree. Any nonprofit professional, board member, or volunteer who communicates with donors and supporters is a marketer. If you’re sharing your organization’s message and mission, that’s marketing! If you start to think of donor communications,… Read More

I’m a new development director at a tiny nonprofit. I love my organization but I feel like I’m failing a little in my position because I hate, hate, hate asking people for money. What are some strategies for getting over my anxiety? I also have to meet with donors so I have to ask in-person,… Read More

In this day and age, the majority of Americans are no stranger to the internet and social media. Expanding your advertising on social media will increase your reach, build awareness for your mission, and bring new donors. But in order to be the most effective, a plan is needed. Advertising on social media must have… Read More

There’s no denying it. Social media is the fastest-growing phenomenon of the modern age. Since Facebook launched 15 years ago, in 2004, it has grown to over two billion users. Twitter and Instagram are close behind. According to the Pew Research Center’s report about social media use in 2019, Facebook remains one … Read More