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Category Archive: 836 results for Marketing

Bridging the Donor Generation Gap Infographic 

August 14, 2018

By: Linda Lombardi

Bridging the donor generation gap is a struggle every nonprofit faces. One of the constants of nonprofit work is the need to cultivate the next generation of donors and activists. At the same time, you don’t want to ignore donors who have been loyal, longtime supporters. Successfully engaging multiple generations ens… Read More

4 Messaging Strategies to Turn Advocates Into Donors 

August 9, 2018

By: Linda Lombardi

Every nonprofit fundraiser has a dual objective—cultivate existing donors and grow your base by prospecting and acquiring new donors. One area to focus on is activating your organization’s advocates or non-donor groups (volunteers, program participants and their families, community partners, etc) to donate. Not onl… Read More

9 Tips to Write a Winning Nonprofit Message 

August 2, 2018

By: Linda Lombardi

Every nonprofit has multiple messages to tell, from your mission and organizational history to the story of the community you serve. You share your story every day—with donors, volunteers, staff, foundations, community partners, journalists. Think of the stories that keep people coming back time and again. They all h… Read More

How to Tell Your Nonprofit’s Story 

July 31, 2018

By: Linda Lombardi

Sometimes the trickiest part of telling your nonprofit’s story is simply getting the order right. Subplots and tangents have a way of derailing a good story and causing your audience to lose interest. But creating a compelling story arc doesn’t have to be difficult. Think back to you high school English classes… Read More

How to Use Storytelling to Engage Donors 

July 26, 2018

By: Linda Lombardi

Nonprofit storytelling is the basis of everything we do. It is how we know our personal and cultural histories, how we connect to the world around us, and how we understand each other. Story inspires, informs, and motivates us. A story that captures the imagination and motivates your audience to take action is the foun… Read More

Celebrating National Social Media Day 

June 29, 2018

By: Linda Lombardi

There’s no denying it. Social media is the fastest-growing phenomenon of the modern age. It even has its own day of celebration—and it’s tomorrow! That’s right. In 2010, Mashable launched Social Media Day to celebrate and recognize the power and connectivity of social media. This year we’re sharin… Read More

3 Ways to Shape Your Nonprofit’s Message 

June 27, 2018

By: Linda Lombardi

Knowing what to say is a top concern, according to questions the Network for Good support team regularly fields from fundraisers. The most valuable nonprofit messaging guidance we can share with you is to communicate back to your donors first and foremost with what connects them with your organization; what they care a… Read More

5-Step Marketing Plan to Boost Donations 

June 26, 2018

By: Linda Lombardi

As they say, a goal without a plan is just a wish. Use this five-step marketing plan to make that wish come true. Dedicate 20 minutes every morning to review and make note of your organization’s marketing and fundraising priorities. By the end of the week, you’ll have the building blocks of your marketing plan.… Read More

Marketing and Fundraising: Two Halves of the Same Coin 

June 21, 2018

By: Linda Lombardi

Heads or tails? Marketing or fundraising? There’s no need to choose just one strategy to advance your cause. When marketing and fundraising work in sync as two halves of a whole, your efforts are more successful. Marketing motivates volunteers, program participants, and others to give. It’s what drives donor engage… Read More

How Marketing Engages Donors and Boosts Giving 

June 20, 2018

By: Linda Lombardi

We’ve seen it time and again. The most reliable, successful way to boost your fundraising results is through donor engagement. An engaged donor is a happy—and giving—donor. So, what’s the secret to engagement? Is it magic? A spell, maybe? It’s simple, really. The most effective way to build and strengthen you… Read More

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