Category Archive: 841 results for Marketing

Year-end campaign season is here and most nonprofits are busy thinking about how they can stand out to get more donations. Do you send out more asks? Do you post more frequently on social media? What really is the best strategy to reach your fundraising goal? Standing out is a long game that revolves around… Read More

Internationally-acclaimed strategist David Meerman Scott’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott’s advice and insights help people, products and organizations stand out, get noticed, and capture hearts and minds. He is the author or… Read More

Donor segmentation is an essential part of every fundraiser’s work. Segmenting is the first step to knowing your donors better. Grouping donors by certain criteria or segments gives you a better idea of who is in your donor management system based on giving habits, location, involvement, and more. Segmentation not on… Read More

As a small nonprofit, you need systems that intuitively understand the jobs you need to accomplish. On any given day, nonprofit development staff members are hard at work communicating with supporters. The fundamentals of your work can be broken into five categories: soliciting donations, stewarding donors, acknowledgi… Read More

September’s here and you know what that means. It’s time to go back to school! Welcome to Orientation! The learning never stops at Network for Good University, where class isn’t just for kids anymore. We know you’re always searching for the latest and greatest information that will set you up for fundraising su… Read More

Technology has changed the nonprofit landscape—and your job—in more ways than one. A digital strategy is essential to the success of your fundraising campaigns. Use your donor management system to analyze your donor data and segment your donors into groups to target your campaigns for better fundraising results. Th… Read More

Every nonprofit fundraiser has a dual objective—cultivate existing donors and grow your base by prospecting and acquiring new donors. One area to focus on is activating your organization’s advocates or non-donor groups (volunteers, program participants and their families, community partners, etc) to donate. Not onl… Read More

Every nonprofit has multiple messages to tell, from your mission and organizational history to the story of the community you serve. You share your story every day—with donors, volunteers, staff, foundations, community partners, journalists. Think of the stories that keep people coming back time and again. They all h… Read More

Sometimes the trickiest part of telling your nonprofit’s story is simply getting the order right. Subplots and tangents have a way of derailing a good story and causing your audience to lose interest. But creating a compelling story arc doesn’t have to be difficult. Think back to you high school English classes… Read More

Nonprofit storytelling is the basis of everything we do. It is how we know our personal and cultural histories, how we connect to the world around us, and how we understand each other. Story inspires, informs, and motivates us. A story that captures the imagination and motivates your audience to take action is the foun… Read More