Category Archive: 849 results for Marketing

You’re planning an awesome year-end campaign. You’re sharing your message on your social media channels, sending email appeals, and maybe even direct mail letters.   But wait! You need to build your email subscriber list so you can reach as many people as possible during year-end.  How do you fill your email lis… Read More

You may know your personality type, but do you know your fundraising type?  Just answer a few questions about your fundraising experience, your biggest hurdles, and your motivations. We’ll tell you which type of fundraiser you are. Take the quiz here! Why learn your fundraising type?  Understand yourself. It&… Read More

Don’t think of yourself as a marketer? We beg to disagree. Any nonprofit professional, board member, or volunteer who communicates with donors and supporters is a marketer. If you’re sharing your organization’s message and mission, that’s marketing! If you start to think of donor communications,… Read More

I’m a new development director at a tiny nonprofit. I love my organization but I feel like I’m failing a little in my position because I hate, hate, hate asking people for money. What are some strategies for getting over my anxiety? I also have to meet with donors so I have to ask in-person,… Read More

In this day and age, the majority of Americans are no stranger to the internet and social media. Expanding your advertising on social media will increase your reach, build awareness for your mission, and bring new donors. But in order to be the most effective, a plan is needed. Advertising on social media must have… Read More

There’s no denying it. Social media is the fastest-growing phenomenon of the modern age. Since Facebook launched 15 years ago, in 2004, it has grown to over two billion users. Twitter and Instagram are close behind. According to the Pew Research Center’s report about social media use in 2019, Facebook remains one … Read More

Donor segmentation is an essential part of every fundraiser’s work. Segmenting is the first step to knowing your donors better. Grouping donors by certain criteria or segments gives you a better idea of who is in your donor management system based on giving habits, location, involvement, and more. Segmentation not on… Read More

A hot topic with a lot of our customers year-round is nonprofit marketing. What makes for a memorable, shareable campaign? How can we strengthen our marketing efforts on a day-to-day basis? How do we get our supporters to open our email blasts? So, I thought I’d turn to some experts (my colleagues in the marketing… Read More

What does marketing have to do with the donor experience? Everything. If you’re not a born marketer—and who is?—self-promotion may feel like boasting. It’s not. Sharing the mission and vision of your nonprofit, the need you fill, and the stories of the community you serve are all topics your supporters want to … Read More

Year-end campaign season is here and most nonprofits are busy thinking about how they can stand out to get more donations. Do you send out more asks? Do you post more frequently on social media? What really is the best strategy to reach your fundraising goal? Standing out is a long game that revolves around… Read More