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Category Archive: 842 results for Marketing

8 Ways to Make Social Media Matter 

July 2, 2014

By: Nancy Schwartz

Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is. Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my Instagram strategy driving action?) is your immediate boss, board chair, o… Read More

Why your nonprofit’s URL matters 

June 24, 2014

By: Caryn Stein

As someone with a common name that’s spelled a bit differently, I’m all too aware of the confusion and errors that happen because of a unique moniker. When people are expecting Karen with a K, I’m forever spelling out C-a-r-y-n. For me, this typically only causes minor inconvenience and some interesti… Read More

The 4 qualities of powerful visual storytelling 

June 20, 2014

By: Caryn Stein

Content syndication outlet NewsCred has teamed up with Getty Images to create a new site, The Power of Visual Storytelling. The online guide (and accompanying whitepaper) boils down the essentials of effective imagery into four principles: Be authentic. With stock images and Photoshop, it’s easy to be fake. Allow… Read More

Want your message to spread? Evoke emotion. 

June 19, 2014

By: Caryn Stein

We know that emotion is tied directly to giving, but does it matter when it comes to sharing online? This week, Business Insider featured a chart to illustrate the primary emotions evoked by the top 10% of most shared content. Awe, amusement, and joy are among the top emotions that prompt people to share with… Read More

Fundraising + Marketing = Greater Than the Sum of Their Parts 

June 18, 2014

By: Nancy Schwartz

Imagine: You’ve worked long and hard to grow a strong relationship with your communications colleagues (or, if you’re on the communications side, with your fundraising colleagues). You all know that working as a team to solicit, gather, and share insights on supporters is the path to strong and lasting relationship… Read More

3 basic rules for raising more online 

June 16, 2014

By: Caryn Stein

Don’t let the speed and convenience of technology suck the life out of your fundraising. Online or off, you must connect with your donors and inspire them to take action. When creating your online giving strategy, keep these three rules in mind: 1. Keep donors in the moment of giving. 2. Make it easy. 3.… Read More

The psychology of color and what it means for fundraising 

June 11, 2014

By: Caryn Stein

Are you red hot? Or true blue? It’s no secret that color evokes emotion and is a key visual indicator that communicates meaning. But just how much goes on in our minds when it comes to color? Marketing strategist Gregory Ciotti offers an excellent review of how color can influence brand preference and, in turn,… Read More

Use the Good, the Bad, and the Ugly to Strengthen Your Donor Communications 

June 6, 2014

By: Nancy Schwartz

Donor communications that connect—that appreciate, energize, and activate your prospects and donors—are the key to fundraising success. But you already know that. What you may not know, however, is that few organizations do donor communications well. Most have lots of room to improve, as evidenced by the focus on d… Read More

Key takeaways from the Internet Trends Report 

May 30, 2014

By: Caryn Stein

Affectionately known as “Queen of the Net,” Mary Meeker is back with her zeitgeist of digital insight. Meeker, partner at venture capital firm Kleiner Perkins Caufield Byers, presented the 2014 Internet Trends report during this week’s Code Conference. This annual report is full of useful nuggets, inc… Read More

Use Your Newsletters to Keep Donors Loyal, Focused, and Giving 

May 20, 2014

By: Nancy Schwartz

You’ve seen it happen: When we stop putting energy into relationships with family and friends—relying on past interactions to hold us together—those relationships tend to fall apart. Like your college roommate or that work friend from your first job. Relationships with organization’s donors require the same kin… Read More

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