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Category Archive: 820 results for Marketing

How Millennials can help you boost corporate sponsorships 

February 20, 2014

By: Network for Good

We’re pleased to announce the release of our new guide, Engaging Millennial Employees. While the guide focuses on helping companies understand how social good can help them win over young talent, this ebook is packed with facts that nonprofits use to better engage Gen Y supporters, staff, and volunteers—as well… Read More

Why “Facebook movies” work 

February 6, 2014

By: Caryn Stein

No doubt you’ve seen the string of videos on your Facebook timeline—friends and family sharing their own social media time capsules. Facebook’s “A Look Back” movies offer personalized video montages to celebrate the social network’s 10th birthday. The videos are irresistibly sharable… Read More

Is your nonprofit content URGENT? 

February 4, 2014

By: Caryn Stein

If creating compelling content can help you make the case for giving and hold the attention of supporters, exactly how do you come up with the best stuff for your nonprofit? Creating content for content’s sake won’t do much for your cause and may have a negative effect when done poorly. A lot goes into… Read More

7 Ways to Make This Year the Year of the Donor 

January 30, 2014

By: Caryn Stein

The good news is that giving continues to grow. The bad news is that donor retention rates aren’t what they should be. Think about the donors who came into your organization’s ecosystem during the past year. Will they give again? You can improve the odds of keeping more of your supporters by declaring this … Read More

An inside look at Fundraising with Businesses: An interview with Joe Waters 

January 29, 2014

By: Caryn Stein

Have you ever wondered how your nonprofit could further expand its reach, win over new donors, and raise more money? One way is to explore cause marketing and collaborate with businesses to get new exposure for your cause. Partnering with businesses is not just for large organizations and nonprofits no longer have to r… Read More

What you can learn from the Grammys 

January 27, 2014

By: Caryn Stein

Beyond the usual celebrity antics and costume changes, the acts that stood out at last night’s Grammys were ones that delivered favorite songs in unexpected ways. But what does a musical awards show have to do with marketing your cause? When you have the opportunity to grab your audience’s attention, it’s imp… Read More

Free webinar: Learn all about infographics 

January 23, 2014

By: Caryn Stein

It’s probably no surprise that our brains process visual information faster than text. Still, how quickly this takes place is mind boggling. Recent research has found that the human brain can process an image seen for just 13 milliseconds. Online, visual information is typically more memorable and more likely to … Read More

The secrets to making your message spread 

January 13, 2014

By: Caryn Stein

Would you love for your message to reach more people, both online and off, this year? You’re in luck. Jonah Berger, author of the bestselling book Contagious: Why Things Catch On, will join us tomorrow for the first Nonprofit 911 webinar of the year. As a marketing professor at the Wharton School at the Universit… Read More

New report: How your nonprofit peers are communicating 

January 9, 2014

By: Caryn Stein

The Nonprofit Marketing Guide’s 2014 Nonprofit Communication Trends Report is out and it’s full of juicy stats on communication priorities, preferred channels, and how nonprofit marketers are feeling about their efforts to achieve their goals. In its fourth year, this report represents survey responses from… Read More

How to inspire with stories: Season of Giving Campaign 

January 6, 2014

By: Caryn Stein

A story’s emotional power is a fundraiser’s best tool to gain the attention of donors and inspire action. One fundraising campaign that is hitting it out of the park with its emotional “wow” factor is Ronald McDonald House Charities’ Season of Giving. The campaign’s message reinforces the work that … Read More

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