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Category Archive: 836 results for Marketing

The psychology of color and what it means for fundraising 

June 11, 2014

By: Caryn Stein

Are you red hot? Or true blue? It’s no secret that color evokes emotion and is a key visual indicator that communicates meaning. But just how much goes on in our minds when it comes to color? Marketing strategist Gregory Ciotti offers an excellent review of how color can influence brand preference and, in turn,… Read More

Use the Good, the Bad, and the Ugly to Strengthen Your Donor Communications 

June 6, 2014

By: Nancy Schwartz

Donor communications that connect—that appreciate, energize, and activate your prospects and donors—are the key to fundraising success. But you already know that. What you may not know, however, is that few organizations do donor communications well. Most have lots of room to improve, as evidenced by the focus on d… Read More

Key takeaways from the Internet Trends Report 

May 30, 2014

By: Caryn Stein

Affectionately known as “Queen of the Net,” Mary Meeker is back with her zeitgeist of digital insight. Meeker, partner at venture capital firm Kleiner Perkins Caufield Byers, presented the 2014 Internet Trends report during this week’s Code Conference. This annual report is full of useful nuggets, inc… Read More

Use Your Newsletters to Keep Donors Loyal, Focused, and Giving 

May 20, 2014

By: Nancy Schwartz

You’ve seen it happen: When we stop putting energy into relationships with family and friends—relying on past interactions to hold us together—those relationships tend to fall apart. Like your college roommate or that work friend from your first job. Relationships with organization’s donors require the same kin… Read More

4 Things Nonprofits Can Learn from the NBA Playoffs 

May 12, 2014

By: Liz Ragland

The Playoffs are like the year-end giving season for NBA players. Just like your nonprofit’s staff in December, during Playoffs, athletes are busy, tired, and they have their eye on the prize. What can nonprofits learn from the 16 teams that are competing for the championship title? Here are 4 takeaways you can share… Read More

6 Types of Stories that Spur Giving 

May 6, 2014

By: Nancy Schwartz

[Editor’s note: We’re very excited to announce that Nancy Schwartz will be a regular columnist for Network for Good’s Nonprofit Marketing Blog. Twice each month, Nancy will share her expert tips and insight on communications, marketing, and sector trends. Enjoy!] As a fundraiser, you aim to change how… Read More

Do you have a plan for me? 

May 5, 2014

By: Caryn Stein

As fundraisers, we often want to know why and how our supporters plan to donate in any given year. As donors, we usually want to know the same thing from the organizations we support. If I give to your organization, what can I expect? Do you have a plan for me if I am a… Read More

What’s in a name? Change your terms to change perception 

April 29, 2014

By: Melissa Raimondi

During an NPR pledge drive in February, a Philadelphia-area radio host (apologies that I haven’t been able to find him) mentioned an online debate over the origin of the term crowdfunding. According to Social Media Week and Fundable, modern-day crowdfunding began around 1997 when a British rock band raised funds onli… Read More

4 questions to help you stay true to your brand 

April 11, 2014

By: Caryn Stein

Most organizations go to great lengths to carefully craft a mission statement, outline a vision, and develop a tagline to clarify their place in the world. But it’s important to remember that these elements aren’t meant to be stored away as archived material in your annual report. These core beliefs should … Read More

What Cap’n Crunch Can Teach You About Fundraising 

April 4, 2014

By: Caryn Stein

Have you ever felt like you were being watched in the supermarket? In a new study from Cornell Food and Brand Lab, researchers found that characters featured on kids’ cereal boxes make incidental eye contact with children and cereals aimed at adults make incidental eye contact with adult shoppers. Cereals presuma… Read More

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