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Category Archive: 825 results for Marketing

What you can learn from the Grammys 

January 27, 2014

By: Caryn Stein

Beyond the usual celebrity antics and costume changes, the acts that stood out at last night’s Grammys were ones that delivered favorite songs in unexpected ways. But what does a musical awards show have to do with marketing your cause? When you have the opportunity to grab your audience’s attention, it’s imp… Read More

Free webinar: Learn all about infographics 

January 23, 2014

By: Caryn Stein

It’s probably no surprise that our brains process visual information faster than text. Still, how quickly this takes place is mind boggling. Recent research has found that the human brain can process an image seen for just 13 milliseconds. Online, visual information is typically more memorable and more likely to … Read More

The secrets to making your message spread 

January 13, 2014

By: Caryn Stein

Would you love for your message to reach more people, both online and off, this year? You’re in luck. Jonah Berger, author of the bestselling book Contagious: Why Things Catch On, will join us tomorrow for the first Nonprofit 911 webinar of the year. As a marketing professor at the Wharton School at the Universit… Read More

New report: How your nonprofit peers are communicating 

January 9, 2014

By: Caryn Stein

The Nonprofit Marketing Guide’s 2014 Nonprofit Communication Trends Report is out and it’s full of juicy stats on communication priorities, preferred channels, and how nonprofit marketers are feeling about their efforts to achieve their goals. In its fourth year, this report represents survey responses from… Read More

How to inspire with stories: Season of Giving Campaign 

January 6, 2014

By: Caryn Stein

A story’s emotional power is a fundraiser’s best tool to gain the attention of donors and inspire action. One fundraising campaign that is hitting it out of the park with its emotional “wow” factor is Ronald McDonald House Charities’ Season of Giving. The campaign’s message reinforces the work that … Read More

Our top nonprofit marketing posts of 2013 

December 31, 2013

By: Caryn Stein

As 2013 winds down, we’re looking back on what topics were most popular on the blog. From online trends to donor communication tips, here are some of our top posts from the past year. How to make your donors twice as generous Some insights on the positive effects of peer pressure, via GlobalGiving. 2 rules… Read More

10 Tips for Almost Perfect Subject Lines 

December 20, 2013

By: Caryn Stein

As you send your final emails of the year, your subject lines will be even more crucial to your campaign’s success. Here’s a helpful guest post from our friend, Ryan Pinkham of Constant Contact. As Constant Contact’s Content Developer, Ryan helps small businesses and nonprofits recognize their full potent… Read More

Redesigning your website? Read this. 

December 18, 2013

By: Caryn Stein

Last week I shared several ways to get your nonprofit’s website ready for year-end fundraising. Hopefully you’ve been able to put at least a few of these tips into practice. If a website redesign is on your to-do list for 2014, these elements should be top of mind. Of course, there is a lot more… Read More

Is your website broken? 

December 13, 2013

By: Caryn Stein

As part of Network for Good’s Fundraising Fundamentals premium training, I am reviewing a lot of nonprofit websites to offer feedback and suggestions for improvement. While most of these sites are not “broken” in the technical sense, many of them are broken when we look at them through a fundraising l… Read More

3 Ways to Help Donors Recruit Donors 

November 26, 2013

By: Liz Ragland

Our next Nonprofit 911 webinar guest, Darian Rodriguez, is a big proponent of leveraging your organization’s year-end momentum to boost individual giving. Promoting your cause on #GivingTuesday is a great start, but you can take this a step further by empowering donors to promote your work on their own all year long.… Read More

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