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Category Archive: 852 results for Marketing

3 ways to wake up your donors 

October 28, 2013

By: Caryn Stein

If you’re planning to wait until December to reach out to your donors, you may be too late. Setting the stage for your year-end fundraising push is as important as the ask itself. This is true for a few reasons. First, no one wants to be ignored all year, only to be asked for money… Read More

Creating new partnerships for your cause 

October 22, 2013

By: Melissa Raimondi

We’ve all heard it before, “Give me your Rolodex, give me 20 names that I can contact.” It can be overwhelming to produce a big list of people who are eager to raise money for your cause. But what if 20 names is 19 too many? What if all you need is just one? This… Read More

How to get people to notice (and love) your emails 

October 16, 2013

By: Caryn Stein

Recently MarketingProfs reported that Q2 email open rates decreased 8.3% from Q1 levels. Click through rates also dropped slightly. While the referenced study from Epsilon looked at e-commerce email performance, it’s no secret that it’s getting tougher to break through the noise and ensure readers are openi… Read More

How to market from the inside out 

October 9, 2013

By: Network for Good

In my recent interview with Jay Baer on his book Youtility, we explored how companies and nonprofits can use social concepts to make their marketing focused more on helping people, and less about hyping a product or cause. Here’s an excerpt from that conversation: AM: One of my favorite parts of the book is when… Read More

The identity and promise of your nonprofit’s brand 

October 1, 2013

By: Caryn Stein

In Brand Thinking and Other Noble Pursuits, branding and design maven Debbie Millman rounds up thoughts on brands, culture, and marketing from smart folks such as Malcolm Gladwell, Dan Pink, and Virginia Postrel. This collection of interviews is a fascinating read for anyone who is in the business of communication and … Read More

Let your donors see the real you 

September 26, 2013

By: Caryn Stein

Smart cookie Alia McKee of Sea Change Strategies shared some brilliant ideas on “breaking the fourth wall” for your donors. Here are her suggestions for sharing more personality and giving supporters a new perspective:… Read More

Strengthen your organization with a sacred story 

September 20, 2013

By: Caryn Stein

We often talk about the way stories bring your mission to life for supporters and inspire donors to give. Storytelling champion Andy Goodman reminds us that stories can also work within our organizations to inspire and build stronger teams. In a recent Q&A with The Bridgespan Group, Goodman shares Why Nonprofits N… Read More

5 things to do now for year-end fundraising success 

September 18, 2013

By: Caryn Stein

Pumpkin spice lattes are back and we’ve been experiencing cool, fall-like mornings here in Washington, DC, two signs that year-end fundraising season is almost here. It’s tempting to put off your planning for a few more weeks, but don’t give in to procrastination. Proper planning now is like insurance… Read More

Rocking the Case Study 

September 12, 2013

By: Network for Good

I’m a huge fan of case studies. They’re an incredible tool to showcase your nonprofit’s work, demonstrate social proof, and gain more supporters. Jay Baer’s Youtility explains the power of case studies in greater detail, but here are a few ways you can use this approach to support your fundraising and marketing… Read More

The rules for phenomenal stories 

September 9, 2013

By: Caryn Stein

When you’re making the case for giving, a powerful story is hard to top. At the same time, putting together a vivid and compelling story is typically more difficult than it sounds. The good news is, the results are well worth the work. To help you get your storytelling mojo working in time for year-end… Read More

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