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Category Archive: 852 results for Marketing

Will your emails stand out this year? 

September 6, 2013

By: Caryn Stein

This week Marketing Profs published “The Inbox Is a Battlefield,” an infographic from ReturnPath that underscores the importance of standing out with email. According to this research, email subscribers receive an average of 416 commercial messages per month! That’s a mountain of messages to sift thro… Read More

10 Mobile Stats for Nonprofit Marketers 

September 5, 2013

By: Caryn Stein

It’s no secret that mobile is quickly becoming the platform of choice for many, but these stats really drive the point home. Nonprofit marketers should heed these trends and factor mobile into their communication and fundraising strategies to effectively attract and connect with donors in the coming years. 56% of… Read More

Cultivating a garden of supporters 

August 29, 2013

By: Network for Good

Jay Baer’s Youtility truly puts smart marketing to the test. The book’s premise is that marketing should be ‘about help not hype.’ Instead of the now-antiquated push marketing (Think: The earth is polluted! Children are starving! Our nonprofit is remedying these problems!), Baer argues the collaborative economy… Read More

10 Amazing Nonprofit Websites 

August 28, 2013

By: Caryn Stein

A few weeks ago I shared tips for assessing whether or not a visitor would consider your nonprofit’s website open for business. This week, I wanted to share some examples of nonprofits who are getting it right. The home pages in the slideshow below are great nonprofit examples because they focus on getting their … Read More

Keeping it short 

August 23, 2013

By: Caryn Stein

Recently my colleague Steve (who is Network for Good’s CTO) stopped by my desk to share a pearl of wisdom attributed to Mark Twain: “I didn’t have time to write a short letter, so I wrote a long one instead.” This is a funny quip, but it’s also very true. It typically takes more effort… Read More

Why you may need to reboot 

August 22, 2013

By: Caryn Stein

In Ctrl Alt Delete Mitch Joel issues a wake-up call for those that may find themselves lost in a rapidly evolving landscape of technology, media, and marketing. Joel, president of the digital marketing agency Twist Image, offers sharp insights on how these changes affect the way we learn, shop, communicate, and work. I… Read More

The single most important ingredient in storytelling 

August 19, 2013

By: Caryn Stein

Directed by internationally acclaimed filmmaker Werner Herzog, From One Second to the Next is a documentary-style PSA in AT&T’s “It Can Wait” campaign. The film is a sobering look at the consequences of texting and driving. It features the heart-wrenching stories of the victims of these accidents… Read More

Test your fundraising instincts 

August 16, 2013

By: Caryn Stein

Which Test Won? is a fun resource that regularly highlights A/B tests of emails, landing pages, and more. This week, Which Test Won? released their 2013 Email Testing Hall of Fame, a showcase of tests that nonprofit fundraisers can learn from. I was pleased to see the hall of fame included a fundraising test from… Read More

Is your nonprofit website open for business? 

August 14, 2013

By: Caryn Stein

Is your nonprofit website sending the right message to potential donors? Year-end fundraising season will be here before you know it. Now is the time to clear away the cobwebs and roll out the welcome mat for prospective donors, volunteers, and those who may benefit from your work. If you haven’t updated your sit… Read More

Trouble connecting? Plug into identity. 

August 13, 2013

By: Caryn Stein

In just 68 words, Seth Godin recently summed up a fundamental truth of human behavior that all nonprofit fundraisers should take to heart. (Read it here: “People like us do stuff like this.”) Rather than focusing on need or showing a donor what their gift can accomplish, those looking to move proverbial mou… Read More

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